Schedule of sessions

Published on September 30, 2009 in Events and Speakers. 0 Comments

2009 NATIONAL COLLEGE MEDIA CONVENTION
Austin, Texas

(This information is now out of date. For the revised program listings, download the Austin convention program in PDF format.)

Listing of programs and presentations for the 2009 National College Media Convention in Austin, Texas. Times and locations subject to change.

TUESDAY

CMA
8:30 a.m.-5 p.m.
CMA Board Of Directors Meeting I
First of two meetings of CMA’s officers. CMA President Ken Rosenauer, presiding.
CMA Suite, 1232
Ken Rosenauer, Missouri Western State University


WEDNESDAY

CMA
8:30 a.m.-2 p.m. Wednesday
CMA Board Of Directors Meeting II
Second of two meetings of CMA’s officers. CMA President Ken Rosenauer, presiding.
CMA Suite, 1232
Ken Rosenauer, Missouri Western University

Special Session
1-5:30 p.m. Wednesday
Newspaper Business & Advertising Workshop–part 1
This intensive workshop will cover the latest developments in newspaper advertising and business procedures. Topics such as knowing your product, campaigns and presentations, market research, business systems, selling skills, advertising acceptability and customer service will be covered.(Preregistration and additional fee required. Limited to 70 participants.)
404, Hilton, 4th Floor
Paul Bittick, Cal Poly State University

Special Session
1-4:30 p.m. Wednesday
Digital Photography Workshop, Part I
In addition to just taking photos, photojournalists are now responsible for digitally editing their images, archiving them and producing audio-visual shows to display their work online. In this all hands-on workshop, we’ll review techniques in Photoshop for preparing photos for use in print/online, develop archiving techniques and produce a SoundSlides presentation including audio and visuals. Presentation will include discussions of Flickr, Photo blogs and Twitpic. Laptops with CS3 will be available. Participants should bring along digital cameras. Preregistration and an additional fee is required.
406, Hilton, 4th Floor
Bradley Wilson, North Carolina State University

Special Session
1-5:30 p.m. Wednesday
Coaching Writers, Part I, The 7.5 Habits of Highly Effective Journalists
How did the most admired journalists of our generation get to be so admired? They do certain things that develop their skills, get them noticed, and open up opportunities. Weiss shares techniques designed to make your work both crisp and compelling and help you walk in the world of top-flight journalists. (Preregistration and additional fee required.)
400, Hilton, 4th Floor
Dick Weiss–former writing coach, St. Louis Post-Dispatch

Special Session
1-5:30 p.m. Wednesday
Newsroom Management for Newspaper Editors
This workshop will cover most of the essentials of managing a newsroom regardless of the frequency of publication and size of the staff. Topics include recruiting, hiring and firing staff, organizational structure, mediating staff disputes, staff meetings, deadlines, working with advisers and governing boards, staff manuals, pay or other incentives for work, staff morale, building credibility with readers, handling controversies and other essentials. (Preregistration and additional fee required. Limited to 50 participants.)
410, Hilton, 4th Floor
Mark Witherspoon, Iowa State University

2-4 p.m. Wednesday
CMA Packet Stuffing
All CMA members are invited to packet stuffing for Austin 09–and to see your friends from across the country
Governor’s Ballroom, Hilton, 4th Floor
Ken Rosenauer, Missouri Western University

4-8 p.m. Wednesday
Early-Bird Convention Registration
Sign in for the convention here. If you have questions or need help, this is your convention information center.
Governor’s Ballroom, Hilton, 4th Floor

4-8 p.m. Wednesday
Early-Bird Best of Show Entries
Registration for the on-site “Best of Show” college media contest is available to those students who brought along copies of their newspapers, yearbooks or magazines–or to those who call home and have them express delivered by Friday. Winners of print and broadcast categories (mailed in ahead of the convention) will be announced Sunday at the closing session.
Governor’s Ballroom, Hilton, 4th Floor

THURSDAY

8 a.m. Thursday-5 p.m. Thursday
Convention Registration
Sign in for the convention here. If you have questions or need help, this is your convention information center.
Governor’s Ballroom, Hilton, 4th Floor

8 a.m. Thursday-5 p.m. Thursday
Best of Show Entries
Registration for the on-site “Best of Show” college media contest continues. Stop by the convention registration desk for details. Winners will be announced Sunday at the closing session.
Governor’s Ballroom, Hilton, 4th Floor

8 a.m. Thursday-5 p.m. Thursday
Convention Trade Show/Tabletop Displays
Companies offering services and products for college student media programs will display their wares, share information and be available to answer questions.
Governor’s Ballroom, Hilton, 4th Floor

Book Exhibit
8 a.m. Thursday-5 p.m. Thursday
Exhibit: Books And Other Resources
The exhibit will include textbooks and materials in all areas of media. Some categories represented will be reporting, editing, advertising, publication design and production, online journalism, broadcast, photography, mass communication, public relations, video and film, media management, ethics, current issues effecting media and more. CMA members are encouraged to sign up as exhibit hosts for approximately one-hour periods during the convention. Hosts monitor the exhibit and help answer questions. In return for this help, hosts get to select a book or other item to keep once the exhibit has closed. CMA will auction all books at the conclusion of the exhibit. All proceeds go to the Student Press Law Center. Help is needed setting up the exhibit and conducting the auction as well.
Governor’s Ballroom, Hilton, 4th Floor
Joe Hedges, Murray State University

Special Event
8 a.m. Thursday-5 p.m. Thursday
Tours: sign-up I
Check the tour desk to see what media tours Austin has to offer.
Governor’s Ballroom foyer, Hilton, 4th floor
Kathy Lawrence, University of Texas-Austin

8 a.m. Thursday-4 p.m. Thursday
Session Evaluations
We want your opinion. Fill in the session evaluation form located either in or near each session room and drop it one of the collection boxes. Also, be sure and fill overall convention evaluation form and let us know how we can improve the one next year in Louisville, KY. There is also an overall evaluation form located in the back of this program.

8 a.m. Thursday-4 p.m. Thursday
Send Us Your Tweets or Become a Facebook Fan, Check Us Out for Any Changed or Canceled Sessions
Let us know what sessions you like or don’t like about the Austin convention. What you think about the overall convention. What you think about Austin.
Friend. Follow. Tweet. Post. Tag. Fan. Accept. Reject. We’re doing it, social networking, that is. Are you? Join in on the conversation by following us on Twitter. Tweet questions, answers, suggestions, thoughts, ideas, links, etc. all in real-time. You can even Tweet on your cell from a New York convention, perhaps. Follow us. @CollegeTalk is our name – www.Twitter.com/CollegeTalk is our domain.

Does Twitter cause nausea, headaches or other serious side effects? Become a Facebook Fan and receive updates and notifications on CMA news, as well as, interact with us on our discussion board by posting photos, videos, links or anything else you feel we should know about. Here we are www.Facebook.com/CollegeTalk. Where are you?
Broadcast
8 a.m. Thursday-3 p.m. Thursday
CBI Cybercast! Part II
This will be the eighth annual event for CBI. CBI is the first college organization to webcast live from the convention and the tradition continues! This event allows stations to showcase their talents in a live internet broadcast! Do a live show or bring a pretaped special production which highlights your station’s best efforts!
Governor’s Ballroom, Hilton, 4th Floor
CBI Board

Special Session
8:30-11:50 a.m. Thursday
Newspaper Business & Advertising Workshop–part 2
This intensive workshop will cover the latest developments in newspaper advertising and business procedures. Topics such as knowing your product, campaigns and presentations, market research, business systems, selling skills, advertising acceptability and customer service will be covered.(Preregistration and additional fee required. Limited to 70 participants.)
404, Hilton, 4th Floor
Paul Bittick, Cal Poly State University

Special Session
8:30-11:50 a.m. Thursday
Digital Photography Workshop, Part II
In addition to just taking photos, photojournalists are now responsible for digitally editing their images, archiving them and producing audio-visual shows to display their work online. In this all hands-on workshop, we’ll review techniques in Photoshop for preparing photos for use in print/online, develop archiving techniques and produce a SoundSlides presentation including audio and visuals. Participants should bring their own laptop with Adobe Photoshop installed and functioning. The instructor will be using CS3, however, CS2 or CS can be used by participants. Students may want to download a demo version of SoundSlides from <http://soundslides.com>soundslides.com. You may also go to http://www.storecs3.com/us to download a trial copy of CS3. Keep in mind that the trial software will expire in 30 days from the time it is first downloaded.(Preregistration and additional fee required. Limited to 50 participants.)
406, Hilton, 4th Floor
Bradley Wilson, North Carolina State University

Special Session
8:30-11:50 a.m. Thursday
Coaching Writers, Part II
This is the second day of “Coaching Student Writers” workshop taught by Dick Weiss, former writing coach at the St. Louis Post Dispatch. (Preregistration and additional fee required.)
400, Hilton, 4th Floor
Dick Weiss, former writing coach, St. Louis Post Dispatch

Design/Newspaper
8:30 a.m. Thursday-5:30 p.m. Thursday
Society for News Design Quick Course
An award-winning design editor and the six-time editor of The Best of Newspaper Design lead this day-long session of information, ideas and encouragement in visual journalism. We’ll tackle some fundamentals and move quickly into the latest trends in news design–seen through hundreds of ideas for photos, graphics and stories. Bring copies of your paper, in either print or PDF, and we’ll share quick ways to make big improvements. Preregistration and an additional fee are required. Seating is limited.
602, Hilton, 6th Floor
Tracy Collins, Arizona Republic
Ron Johnson, Indiana University

Special Event
9 a.m. Thursday-3 p.m. Thursday
Austin Registration For On-Site Photo Competition
Fifty student photojournalists will be selected for an Austin photo shooting assignment for an on-site critiquing competition. Registration deadline is 3 p.m. Thursday Thursday at the CMA Information Desk in the Austin Grand Ballroom foyer on the 6th floor. To qualify, students must be registered for the convention, have their own digital photo equipment, work regularly as photojournalists for student publications that belongs to ACP or whose advisers are members of CMA, and be present when the list of participants is announced at 5:10 p.m. Thursday Thursday in Ballroom A,B,C. on the first floor of the convention center. Limited to one participant per school.
Governor’s Ballroom foyer, Hilton, 4th Floor
Bradley Wilson, University of North Carolina

Photojournalism/New Media
9-9:50 a.m. Thursday
The Future of Visual Journalism
As the editor of The Digital Journalist, Dirck Halstead has been training still photographers in the video world for more than a decade. The Digital Journalist has an audience of some 15 million worldwide. He’s had the cover photo on Time magazine 51 times. He’s received top honors from NPPA, the White House News Photographers Association and other groups. So, Dirck is well situated to discuss the future of visual journalism.
Salon J, Hilton, 6th Floor
Dirck Halstead, editor, The Digital Journalist

Magazine
9-9:50 a.m. Thursday
Life at a City Magazine
A panel of editors from Austin Monthly magazine discuss the ins and outs of running a successful city magazine, as well as offering advice on landing internships or entry level magazine jobs in local markets.
403, Hilton, 4th Floor
Melissa Delaney, editor in chief, Austin Monthly

Multimedia
9 a.m. Thursday-noon
Web Publishing With Free Content Management Systems
You’ve got words, images, video and multimedia content but how do you make it look good on the Web? Free content management systems provide an easy way to organize and publish professional-looking online publications in a manner of hours. Creating a dynamic online news publication or yearbook has never been easier!(Additional fee and prior registration required)
5B, Convention Center, 3rd Floor, 4th Stree
Bill Neville, University of Alabama-Birmingham
Colin Quarello, University of Alabama-Birmingham

Newspaper
9-9:50 a.m. Thursday
College Sports 101: Myths, Realities, Data: A Knight Commission-sponsored session on how you can more wisely cover the economics of athletics on your campus
Veteran sports journalist Jay Weiner, who is a consultant to the Knight Commission on Intercollegiate Athletics, will present new findings on the finances of college sports and engage in a brain-storming session for ways your campus news outlets can more deeply and thoughtfully report on sports at your college or university.
6A, Convention Center, 3rd Floor, 4th Street Exit, Hilton
Jay Weiner, formerly with Minneapolis Star Tribune, consultant to the Knight Commission

Newspaper/Student Leadership
9-9:50 a.m. Thursday
Thinking Like an Editor
You can be terrific at making story assignments, editing copy, writing headlines, designing pages and the other nuts and bolts of producing a publication — if you master the not-so-obvious. Tips on managing people, averting crises and generally not driving yourself nuts.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Bill Elsen, retired, The Washington Post

Advertising-Business-Marketing/Career Development
9a.m.-9:50 a.m. Thursday
Getting a Job in Newspaper Advertising
Find out what newspapers are looking for when hiring new advertising sales representatives and what the future may hold for those considering that career path.
Salon K, Hilton, 6th Floor
Austin American Staff

Newspaper
9 a.m. Thursday-4:30 p.m. Thursday
Editor in Residence
Come to the CMA information table and sign up for a 30 minute meeting with Bill Elsen, convention editor-in-residence,who recently retired from The Washington Post.
Bill Elsen, a former editor with The Washington Post, will meet one-on-one with students as the Editor in Residence. This program offers students someone to talk with during the convention on subjects ranging from management and leadership issues, questions about journalism’s ethical or legal dilemmas, critiques of their work, how to get a job or an internship.
In addition to serving as an editor, Elsen spend seven years as the director of recruiting and hiring for The Post’s newsroom. He also served as executive sports editor, metro staff writer, assistant foreign editor, night city editor and assignment editor on the national desk at the Washington Post.
Austin Grand Ballroom foyer. Hilton, 6th Floor
Bill Elsen, retired, Washington Post

Church-Related/Career Development
9-9:50 a.m. Thursday
Beat the Small School Blues: Transitioning to Secular News Jobs
Students coming from faith based colleges/universities need not be intimidated by working in secular media. Explore some ways to “glide” into the secular media market, and some coping strategies for once you get there.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Dave Dixon, Malone University
Tim Posada, Azusa Pacific University

First Amendment
9-9:50 a.m. Thursday
First Amendment in Real Life, Part 1
In the first of this two-part session, the executive director of the Student Press Law Center and several members of CMA’s First Amendment Committee provide short stories of First Amendment instances at our colleges and universities.
Salon F, Hilton, 6th Floor
Barbara Schlichtman, University of Alabama-Tuscaloosa
Frank LoMonte, SPLC Executive Director
Robert Bortel, Bowling Green State University
Anne Christiansen-Bullers, Johnson County Community College

Design/New Media
9-9:50 a.m. Thursday
Design on the Go!
This session will explore design and technological opportunities for improving the portability of your website to today’s mobile media. Students aren’t reading your campus paper but they’re texting in class! Here’s how to take advantage of that obsession.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jody Strauch, Northwest Missouri State University

New Media
9-9:50 a.m. Thursday
The Big Picture
Understand the latest developments in the digital transformation of journalism, and how the new media’s relationship with readers is changing.
408, Hilton, 4th Floor
Mark Briggs, Journalism 2.0

New Media
9-9:50 a.m. Thursday
Multimedia Newsroom
Real world samples of how newsrooms are using multimedia to report the news and drive traffic to their web sites.
410, Hilton, 4th Floor
Shawn Duffy, Woodwing

Yearbook
9-9:50 a.m. Thursday
Covering Your Campus With Alternative Media
Your yearbook reporting doesn’t have to be confined to between the covers of the book. You can use Web-page coverage, DVD, blogs and even twitters to keep the story alive before and after your book goes out. Continuous coverage can create awareness of the book throughout the year and offer your student body a fresh look at the yearbook.
412, Hilton, 4th Floor
Linda Puntney, Kansas State University

Yearbook/Newspaper/Magazine
9-9:50 a.m. Thursday
Feature Writing
Learn approaches and styles for writing compelling copy for your college publications. Topics will include generating story ideas, getting great quotes and writing for different types of media.
Salon G, Hilton, 6th Floor
Brennan Lawler, University of Texas

Vendor Session
9-9:50 a.m. Thursday
Building a Better College News Website
CMN has launched their new CMS and is happy to answer any questions about the network and service we provide. However, hear about the practical uses of this CMS from students who use it in in their newsroom–Gerri Sax, web editor at the LSU Reveille, will conduct a demo of the system with real context around the platform.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Gerri Sax, LSU Reveille
Mike Schoelch, College Media Network

Photojournalism
10-10:50 a.m. Thursday
Multimedia Storytelling
These days, working in journalism means using multiple tools to tell a story. Award-winning photojournalist David Stephenson shows how he’s used a Cannon 5D and a microphone to tell a few unforgettable stories.
Salon J, Hilton, 6th Floor
David Stephenson
Chris Poore, moderator, University of Kentucky

Ethics/Newspaper/Yearbook/Broadcast
10-10:50 a.m. Thursday
” You Want Me to Write You a WHAT?”
Your advisers aren’t obligated to hail you as the next Woodward or Bernstein just because you’ve asked for that job reference or recommendation. A veteran adviser spells out what you should–and shouldn’t–be doing as a student journalistlong before internship or graduation time.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Robert Bohler, Texas Christian University

Yearbook/Design
10-10:50 a.m. Thursday
Putting It All Together
Use the Maestro concept to produce an award-winning yearbook. Powerful designs take time and planning–learn from the 2009 Ibis team how to remain organized and driven to produce effective and attractive spreads AND stay ahead of deadlines.
Salon G, Hilton, 6th Floor
Chris Rackliffe, University of Miami
Courtney O’Connell, University of Miami

Technology
10-10:50 a.m. Thursday
Adobe Creative Suite Overview
Learn how Adobe’s latest iteration of its design package works. Get an overview of the included products, how they integrate together, and hints and tips on how to speed up your production with this software package.
410, Hilton, 4th Floor
Adobe Staff

Broadcast
10-10:50 a.m. Thursday
Audio Editing With Adobe Audition 3.0.1
Learn the fundamentals of working with compression, limiting, mastering EQ, and prepping audio for delivery. Bring your audio production-related questions and I’ll show you *how* to do it in Audition 3!
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems

Magazine
10-10:50 a.m. Thursday
Literary Journal Success Stories
A panel of editors from Bat City Review, the award winning literary journal produced by graduate students in the creative writing program at the University of Texas-Austin, discuss what works and what doesn’t in crafting a literary journal. Come armed with questions about your own literary arts magazine.
403, Hilton, 4th Floor
Sarah Smithl, University of Texas-Austin

Advertising-Business-Marketing
10-10:50 a.m. Thursday
Managing Millennials
Reveal and discuss the facts and figures on Millennials from identifying characteristic traits to key ways of working with them and looking at the clash of values from the “Builders”, “Boomers”, “Xers” to “N-Gen”.
Salon K, Hilton, 4th Floor
Brad Corbett, University of Texas Student Media
Carter Goss, University of Texas Student Media

Design/Ethics/Photojournalism
10-10:50 a.m. Thursday
Photojournalism Ethics
In this session we will look at some examples of tough editorial decisions made regarding graphic, controversial or sensational photos. How are these decisions made? Come with your own examples for a good discussion about the biases misconstrued visuals or bold graphics can have on your audience.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
GW Babb, Austin American Statesman

First Amendment
10-10:50 a.m. Thursday
First Amendment in Real Life, Part 2
In the second of this two-part, discussion, SPLC Executive Director Frank LoMonte and Barbara Schlichtman, media lawyer who teaches at the University of Alabama-Tuscaloosa, will lead a discussion on a case study of one First Amendment case that will provide more depth and insight into how to be successful when fighting for First Amendment rights.
Salon F, Hilton, 6th Floor
Frank LoMonte, SPLC Executive Director
Barbara Schlichtman, University of Alabama-Tuscaloosa

Newspaper
10-10:50 a.m. Thursday
Developing Sources: How to Get People to Talk to You
Tony Piohetski regularly beats other local news media with breaking news and investigative exposés because he develops sources that are willing to talk. In this session, Plohetski shares some of his secrets. Plohetski has been reporting on the Austin police department and public safety for the Austin American-Statesman since 2000.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Tony Plohetski, Austin American-Statesman

Daily Newspaper
10-10:50 a.m. Thursday
The City Beat at a Campus Paper
This session will focus on how to move beyond campus to report about town-gown relations, crime in student neighborhoods, development, transit and more. The city beat brings richness to your news pages and marketable skills to your reporters, if you can get past transportation problems and unforgiving sources.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Erica Beshears Perel, University of North Carolina

New Media
10-10:50 a.m. Thursday
Facebook: Friend or Foe?
Use Facebook and Twitter to market your print and online products, generate revenue, as well as build teamwork and improve morale among your staff.
408, Hilton, 4th Floor
Jason Young, St. Louis University
Kristin Millis, University of Washington
Jason Manning, Arizona State University

Broadcast
10 a.m. Thursday-2 p.m. Thursday
Station Repair Clinic
Bring your specific station problems and meet one-on-one with a veteran broadcast adviser to help your station take the next step.
foyer outside 8A-8C Convention Center, Third Floor, 4th Street Exit from Hilton
CBI Board Members

Special/New Media
10-10:50 a.m. Thursday
To Tweet or Not to Tweet: Using New Media Effectively
When do you use ever-changing technology, and when should you ignore it? Do you really need a blog? A Twitter account? A Facebook fan page? This session will highlight the latest trends in new media and critical but aging technology, and how to know what to use and when to use it to enhance your writing, reporting, and/or publication.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Andy Denhart, Stetson University

Media Law
10-10:50 a.m. Thursday
A Get Out of (Libel) Jail Free Card
Even before the U.S. Supreme Court applied the First Amendment to libel law, courts had developed common law privileges to protect journalists. These privileges, such as the fair reports privilege, still allow the media to avoid liability even if a news story is false and defamatory. These privileges, of course, have their limitations. This session will explain what these privileges are, and how to take advantage of them when preparing news stories.
412, Hilton, 4th Floor
Doug Pierce, attorney, King & Ballow, Nashville, TN

Magazine
10-10:50 a.m. Thursday
Staying Sane Above the Cloud Line: How to Write About High Profile Figures
Bill Minutaglio talks about the art of writing about famous people, particularly political figures. Using his work covering George W. Bush and other leading politicians, he’ll talk about subjectivity,objectivity, points of view and the perils–and necessities–that go into profiling influential political figures. Minutaglio is a Clinical Professor of Journalism at the University of Texas at Austin. In addition to books that include biographies of George W. Bush and former Attorney General Alberto Gonzales, his work has appeared in The New York Times, Esquire, Outside, Details, Newsweek and other magazines.
Salon H, Hilton, 6th Floor
Bill Minutaglio, University of Texas

Broadcast
10 a.m. Thursday-10:50 p.m. Thursday
Radio Roundtable: Production
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Hannah Miller, Texas State University San Marcos

Photojournalism
11-11:50 a.m. Thursday
Time After Time
Photojournalists who want to find work in today’s world must cast a wide net, making their work appeal to a wide variety of consumers in a wide variety of forms. Eli Reed, as Dirck Halstead wrote in The Digital Journalist, is a case study in how photojournalists can follow their hearts, do good work and still make a living. Reed has work published in National Geographic, Life, Time, The New York Times, Sports Illustrated and dozens of other publications.
Salon J, Hilton, 6th Floor
Eli Reed

Ethics/Newspaper/Diversity
11-11:50 a.m. Thursday
Ethical Considerations in Covering the LGBTQ Campus Community
What to write and how to write about the issues facing lesbian and gay students on campus means meeting ethical challenges and making ethical decisions. Come ready for a good discussion.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Trum Simmons, Harrisburg Area Community College

Yearbook
11-11:50 a.m. Thursday
Matching Theme, Font and Color Palette
Pay attention to details to make it all fit. Does your staff have plentiful creativity but difficulty making all of your ideas fit cohesively and follow your visual goals? Find out how the 2009 Ibis accomplished this, and how your staff can do the same.
Salon G, Hilton, 6th Floor
Chris Rackliffe, University of Miami
Courtney O’Connell, University of Miami

Professional Development
11-11:50 a.m. Thursday
So You Want to Write a Textbook
Many journalism educators dream of writing a textbook. How do YOU find a publisher? How do you negotiate a contract? How long does it all take? Is it worth it? Three published textbook authors share their tips on breaking into the world of publishing.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Rachele Kanigel, San Francisco State University
Joe Gisondi Eastern Illinois University
Mark Briggs, Journalism 2.0

Two-Year College/Non-Daily Newspaper/Daily Newspaper
11-11:50 a.m. Thursday
Go Figure–Figurative Language and Powerful Style
This session is a quick introduction to the wonderful stylistic flair and persuasive power of rhetorical figures. These “turns of phrase,” recognized and developed to precision by the great classical communicators of Greece and Rome and have not lost their usefulness in modern times. In fact, knowing a few of them can give the literary journalist, feature writer, columnist, or editorialist a distinctive and powerful way with words.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Frank Coffman, Rock Valley College

Broadcast
11-11:50 a.m. Thursday
What Employers Want
Learn how the hiring process works on the other side of the desk. There’s more to getting a job, than just getting a degree, and you need to start getting ready now. Dan has hired about 800 people in the production/broadcast industry.
8 A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Dan Knight, University of Texas-Austin

Broadcast
11-11:50 a.m. Thursday
So Who Are These People??
Presentation will provide an in-depth profile of the first Obama FCC. Biographical and background information on the newly appointed chair and commission and an update on the two remaining holdovers from the Bush FCC.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Michael Taylor, Valdosta State University
Greg Newton, Ohio University

Magazine
11-11:50 a.m. Thursday
I Want to Write for Magazines
Trying to break into print as a published magazine writer? For those seeking to freelance, this seasoned adviser and writer will guide you from finding the best market for your work, to writing an effective query letter, to submitting articles to magazines, to understanding writing contracts and publication rights.
Salon F, Hilton, 6th Floor
Michael Ray Taylor, Henderson State University

Advertising-Business-Marketing
11-11:50 a.m. Thursday
Selling College Media
It is a whole new game out there and we need to be better than ever. This session will talk about what kind of a salesperson it takes, where to find customers, packaging our products and how to organize yourself and your staff for media sales. We will include lots of selling media information with discussion on what we are all doing to make it work in today’s changing world. There will be handouts for you to take back to your publication that will help you with sales and training.
Salon K, Hilton, 6th Floor
Annette Forbes, Iowa State Daily

Vendor Session
11-11:50 a.m. Thursday
What Associated Press Offers Your Student Media Operation
The Associated Press provides a variety of services to college media outlets–from text, video, radio and more–to enrich and enhance their news coverage in print, online and in broadcast. The session will include a demonstration of AP Exchange, the online AP database that allows users to search for specific stories, photos and videos relevant to them, and AP Marketplace, which allows users to share content via AP Exchange free of charge. The session will also focus on key broadcast services to help student media expand beyond the printed page.
410, Hilton, 4th Floor
Allison Stahley, The Associated Press

Non-Daily Newspaper
11-11:50 a.m. Thursday
Not Just Between the Lines: Innovative Ways to Cover Sports on the Two-Year Campus
With many colleges facing budgetary issues, athletics sometimes are one of the first things to go if programs have to be eliminated. This session shows how to keep your sports section full of interesting sports feature news if the gym doors are locked and the lights shut off –especially geared for monthly and bi-monthly papers.
412, Hilton, 4th Floor
Rob Marino, Central Florida Community College

Daily Newspaper/Non-Daily Newspaper
11-11:50 a.m. Thursday
Newspaper Reporting in a TMZ.com World
Facts, ethics and sourcing when competing against blogs and the Internet. Are rules for newspapers changing? A reporter/editor who has covered Texas politics for 20 years offers advice and discussion on when reporters should be ready to fly with a story that pops up on the Web, and when they should slam on the brakes.
403, Hilton, 4th Floor
Christy Hoppe, Austin Bureau Chief, The Dallas Morning News

New Media
11-11:50 a.m. Thursday
Story Planning for Multiple Media
How to plan developing stories for print and digital. Practice techniques for coverage of breaking news and enterprise stories, and learn to develop components for multiple media.
408, Hilton, 4th Floor
Mark Biggs, Journalism 2.0

Daily Newspaper
11-11:50 a.m. Thursday
Writing With Soul and Sensitivity
Brad Buchholz captivates the Austin American-Statesman’s readers with his in-depth feature stories and profiles. Buchholz doesn’t just ask questions when he’s conducting an interview; he makes an emotional connection with his subjects that resonates with readers long after they’ve set down their paper.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Brad Buchholz, Austin American-Statesman

Daily Newspaper
11-11:50 a.m. Thursday
Pop Music and Culture: Coverage and Criticism
Joe Gross writes about popular (and unpopular) music and culture for the Austin American-Statesman. He has also written for SPIN, Rolling Stone and the Village Voice. In this session, Gross discusses covering the critiquing all things pop-related. Bring your questions, and check out his Twitter page at http://twitter.com/joegross.
Salon H, Hilton, 6th Floor
Joe Gross, Austin American Statesman

First Amendment
11-11:50 a.m. Thursday
Doing a Free Food Festival
The originators of the First Amendment Free Food Festival will explain how you can do this exciting First Amendment educational event on your campus.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Michele Boyet, Florida Atlantic University
Michael Koretzky, Florida Atlantic University

Broadcast
11-11:50 a.m. Thursday
Radio Roundtable: Sports
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBD

Professional Development
11-11:50 a.m. Thursday
Advising Millennials
Very likely, your millennial students are more tech-savvy, more confident and more closely associated with their peers than you are or ever will be. But . . . they’re also more unaccustomed to thinking creatively, to dealing with criticism and to working independently than any previous generation. When everything is about them and what they want, how do you get them to think about their paper or station? And to sacrifice, grow and learn? This session will set you on the right path.
4B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Chris Evans, University of Vermont

Broadcast/Technology
11-11:50 a.m. Thursday
Photoshop CS4–Tips, Tricks & Integration
See tips and tricks of cool features in Photoshop CS4 extended, and learn how it integrates seamlessly into EVERY application in CS4 Master Collection.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems

Special Yoga Event I
11-11:45 a.m. Thursday
Take Off Your Shoes, Close Your Eyes and Breathe: YOGA BREAK
Yoga offers relief from the stiffness of sitting in conference sessions and a chance to clear your mind. Even a short yoga break can ease tired eyes, relieve stress and bring focus to thoughts. Yoga Alliance Registered Yoga Teacher Robin Bisha teaches movements and breathing that can be practiced in loose clothing. No special equipment required.
402, Hilton, 4th Floor
Robin Bisha, Yoga Alliance

THURSDAY MID-DAY
Photojournalism
Noon-12:50 p.m. Thursday
Finding Photo Opportunities
Where do you find your stories? Award-winning photojournalist David Stephenson shows students how to create storytelling opportunities instead of sitting around an office waiting for them.
Salon J, Hilton 6th Floor
David Stephenson
Chris Poore, moderator, University of Kentucky

Professional Development/Media Law
Noon-12:50 p.m. Thursday
Legal Ramifications of Online Content: What Advisers Need to Know
Blogs, comments and archives are readily available on student media sites now – and some of that content is created by people you don’t even know, much less advise. What legal pitfalls await?
412, Hilton, 4th Floor
Frank LoMonte, Student Press Law Center

Church-Related
Noon-12:50 p.m. Thursday
Can I Be a Journalist and a Christian, Too?
Can students at church-related schools who consider their work more than just a job be true to the profession and still be “Christian?” Of course! Learn why and how from a religion columnist, former adviser and current program director of the Council of Christian Colleges and Universities Washington journalism program, the editor of the Texas Baptist newspaper, and a religion writer from the San Antonio Express-News.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Terry Mattingly, Scripps-Howard Religion Writer/Director of Washington Semester for the Council of Christian Colleges and Universities
Abe Levy, religion writer, San Antonio Express-News

Broadcast
Noon-12:50 p.m. Thursday
Addressing New Technology Challenges for College TV Stations
College TV stations, always short on cash and frequently short on engineering help, are desperately trying to keep up with the rapid technology changes in television production and broadcasting. Just some of these challenges include training students in HD equipment/software, “going digital” and/or “tapeless” in video workflow and broadcast, and meeting the “raised bar” on expected editing quality. This lively and interactive session will present one station’s approach to these issues and others, as well as open the floor to best practices from the audience.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Erick Lauber, Indiana University of Pennsylvania

Research/Professional Development
Noon-12:50 p.m. Thursday
Research and the Overloaded Adviser
Teach a full load, oversee student media, serve on departmental committees, work for CMA, help students get internships, deal with administrators who “just don’t get it….” Where’s the time for research? You know, that thing you need for tenure? Learn from 10-time top paper winner (AEJ, BEA,PRSA/IPRC) how to take what you do, what you know and what you’ve seen and turn it into top notch research.
403, Hilton, 4th Floor
Vince Filak, University of Wisconsin-Oshkosh

Broadcast
Noon-12:50 p.m. Thursday
Rock and Roll Radio Roots
Presentation will provide an in-depth profile of the development of personality radio in America. Utilizing audio samples of key figures in the development of personality style and delivery, the presentation will illustrate the changes in personality radio delivery from early top-40 to the point when “liner readers” became the norm. This presentation will be informative and instructive for contemporary college radio personalities seeking exemplars to guide their growth.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Michael Taylor, Valdosta State University

Technology
Noon-12:50 p.m. Thursday
If you’ve never used Adobe Photoshop before, it can be an intimidating place to start, but we’re here to help. Learn the basics of getting images from your digital camera ready for publication, plus a few other tips and tricks of this program.
Check our the latest incarnation of Flash, the animation and multimedia design tool for the Web. Add pizzaz to your Web site after you grasp the basics of this technology.
410, Hilton, 4th Floor
Adobe Staff

Magazine
Noon-12:50 p.m. Thursday
The Business of Business Magazines
The creator and publisher of a successful regional business magazine, Business District, discusses the business of reporting business amid a rocky economy.
Salon F, Hilton, 6th Floor
Jason Myers, Publisher, Business District

Career Development
12 -4:30 p.m. Thursday
Drop off Resumes and Cover Letters
Students seeking career and internship interviews with newspaper representatives are invited to drop off resumes and cover letters in the appropriate drop boxes at the information table in the Austin Grand Ballroom Foyer on the 6th Floor. Boxes are marked with the names of newspapers represented. Be sure and check back Friday afternoon at 6:00 p.m. Thursday to see if your name has been selected. Representatives will be conducting interviews on Saturday in Salon B in the Hilton on the 4th Floor. Selected students must be available for interviews between 8:30 a.m. Thursday and 4 p.m. Thursday Saturday.
Austin Grand Ballroom foyer, Hilton, 6th Floor
Bonnie Thrasher, Arkansas State University

Advertising/Business/Marketing/Career Development
Noon-12:50 p.m. Thursday
What the Future Holds for Advertising Reps
This is your opportunity to ask any questions you ever had and to find out answers to questions you didn’t know you had from your former peers who have been in your shoes. Gain insight into making your college newspaper experience lucrative, the job hunt, interviewing, resumes, the ‘real’ world, setting yourself up for advancement and preparing for success.
Salon K, Hilton, 6th Floor
Austin American Staff

Magazine
Noon-12:50 p.m. Thursday
Prose With Passion
College writers can include passion, emotion, color, poetry—even haiku—in their prose. Magazine-style writing now can be found everywhere in modern journalism, from the best consumer magazines to the front pages of The New York Times. Compelling, thought-provoking journalism can also be part of college magazines, from the lead to the finish. An award-winning adviser and magazine pro shows you some of the secrets of great magazine style.
4B, Convention Center, 3rd Floor
David Garlock, University of Texas-Austin

Broadcast
Noon-1:50 p.m. Thursday
Demo Tape Critiques
Bring your radio or TV demo DC or DVD and get one-on-one feedback from the professionals. Sign-up for your 15 minute critique session at the CBI Table.
8A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Various Radio and TV Professionals

Design/Newspaper
Noon-12:50 p.m. Thursday
Urban Legends of Design
“You’re not supposed to design in that way.” “Why?” “My brother-in-law worked with someone who parked Tim Harrower’s car once, and they were Tim’s last words before he was eaten by a grizzly.” So what is fact and what are the baby sitter-killer-type myths of design? We asked some of the country’s top news designers to help sort this out for us, and we will tell–and show–you the results of our urban legend-busing explorations.
404, Hilton, 4th Floor
Lee Warnick, Brigham Young University-Idaho

Daily Newspaper/Student Leadership/Ethics
Noon-12:50 p.m. Thursday
The Ethics and Practice of Trauma Journalism: What Your Staff Needs to Know About Covering Tragedy
College journalists have to deal with some of the toughest stories imaginable: campus crime, accidental death, suicide, and sexual violence. This seminar, led by the Dart Center for Journalism and Trauma, provides tips and tools for young reporters covering trauma. In particular, the session will focus on what media workers need to know about the psychology of trauma in order to be better journalists and more sensitive interviewers–and how to take care of themselves in highly charged situations.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Meg Spratt, Dart Center for Journalism and Trauma, University of Washington
Donna DeCesare, University of Texas, Austin; and Dart Center for Journalism and Trauma
Kelly Furnas, Virginia Tech
Rachele Kanigel, San Francisco State University

Non-Daily Newspaper
Noon-12:50 p.m. Thursday
Family Ties: The Newsroom as Home
Students and advisers can make the newsroom a “family” environment where teamwork and mutual respect are the norm. This concept also encompasses covering the community outside the college or university with mutual respect and accountability as a community participant. This session will include a discussion for sharing ideas.
400, Hilton, 4th Floor
Larie Engles, Brookhaven College
John Neal, Brookhaven College
Kristin McKenzie, Brookhaven College
Adam Asmar, Brookhaven College

Special Session
Noon-3 p.m. Thursday
Photoshop: Photo Prep for Print & Web
Specifications for photos are quite different between print media and web uses. This hands on workshop will show you photo naming, filing, improvements, sizing, cropping, and saving for these two end uses. (Preregistration and an additional fee required.)
406, Hilton, 4th Floor
Peggy O’Neal Elliott, University of South Carolina-Aiken

Daily Newspaper
Noon-12:50 p.m. Thursday
Following a Moving Target: The Entertainment Columnist in the 21st Century
Join TV Eye columnist Belinda Acosta for a talk about the challenges of writing and reporting on media in the ever-changing media environment. In her column, Belinda takes aim at the world of TV entertainment–from late-night comics and reality shows to PBS documentaries and the latest HBO series. Bring your questions about entertainment writing, and check our Acosta’s Twitter page at http://twitter.com/ChronicleTVEye
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Belinda Acosta, Austin Chronicle

New Media
Noon-12:50 p.m. Thursday
Marketing Your Newspaper Online
Tell the story of your newspaper, educate readers and clients through your online presence. Learn how to build the best contact pages, online rate cards, hiring boards, etc. Use Facebook, Twitter, Wikipedia and more to tell your story.
408, Hilton, 4th Floor
Jason Manning, Arizona State University
Kristin Millis, University of Washington

Yearbook/Magazine/Newspaper
Noon-12:50 p.m. Thursday
Regain Your Time!: Productivity Tips for Stressed-Out Journalists
We live and work in an environment that creates more communication, responsibilities, and commitments than ever before. Not to mention an endless to-do list. The result is that we spend all of our time being reactive, and very little time being proactive. Although we seem to be busy all day, in truth we get very little of the important stuff done. Attend this session and regain confidence, focus, and peace of mind by clearing out the clutter in your mental and physical workspace. In this presentation, you will:
• Learn the top three productivity tips you aren’t using
• Be given the tools you need to regain up to two hours of your time per day
• Discover the timesaving benefits of Empowered Productivity
Salon G, Hilton, 6th Floor
Maura Thomas, RegainYourTime.com

First Amendment
Noon-12:50 p.m. Thursday
Creating Creative First Amendment Events
If you’re interested in sharing ways to educate your campus and your community about the importance of the First Amendment, then come and join this roundtable discussion about how others have created creative First Amendment events.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Gene Policinski, First Amendment Center
Mark Witherspoon, Iowa State University

Special/New Media
Noon-12:50 p.m. Thursday
What You Don’t Know About Convergence May Hurt You
The prestigious Missouri School of Journalism, a trend spotter for more than 100 years, offers a Convergence Journalism emphasis. If your school isn’t preparing you for the new world of convergence journalism, give yourself an edge in this competitive market by attending this workshop. It will bring you up to speed and provide you with strategies to get the skills and training you need before you graduate. Your clips and internships are no longer enough.
Victoria Goff teaches journalism at the University of Wisconsin-Green Bay. Over the years her students have won many awards and have earned more than $1 million in freelance magazine sales.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Victoria Goff, University of Wisconsin-Green Bay

Broadcast
Noon-12:50 p.m. Thursday
Radio Roundtable: Music
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Brandon Scheiber, Valdosta State University
Jajuan Haynes, Valdosta State University
Jeremy Leonard, North Carolina State University

1-5 p.m. Thursday
Student Media Critiques Check-in
Students and advisers can register from 1-5 p.m. Thursday Thursday in Austin Grand Ballroom foyer area on the 6th floor for newspaper, magazine, yearbook and website critiques. A fee of $10 per medium is required. Print publication critiques will be scheduled Friday from 9 a.m. Thursday-noon in the Austin Grand Ballroom foyer, 6th floor, Hilton and Saturday from 9 a.m. Thursday-noon in the Austin Grand Ballroom foyer, 6th floor, Hilton. Website critiques will be held from 9 a.m. Thursday-3:30 p.m. Thursday in room 4B of the convention center on Friday. Students and advisers who are registered for print critiques should go to their assigned tables at the assigned time.
Austin Grand Ballroom foyer, Hilton, 6th Floor
Richard Finnell, University of Texas-Austin

Photojournalism
1-1:50 p.m. Thursday
Photo-Video/Twitter-ogrpahers
The landscape of photojournalism is changing. With photo blogs, video blogs and even the ability to tweet photos, photojournalists have to adapt. See how you can establish your personal brand using microblogs, Twitter and sites such as YouTube.
Salon J, Hilton, 6th Floor
Yam Tolan, Austin Community College

Yearbook/Design/Photo
1-1:50 p.m. Thursday
Wow Wow: Integrating Lively Photos into Design
Obtaining quality, photojournalistic images is only part of the battle when it comes to creating action-packed designs that will entice viewers and engage them in the content. The design, the type and the photos work together.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Bradley Wilson, North Carolina State University

New Member
1-3:20 p.m. Thursday
New Adviser Short Course I
New advisers, need some practical help? We will discuss the role of the adviser, and recruitment, training and promoting your organization whether it is print, online, or broadcast.
4B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Charles Bailey, Marshall University
Kelly Messinger, Capital University
Sacha DeVroomen Bellman, Miami University

Professional Development
1-1:50 p.m. Thursday
How to Promote and Market Your Student Newspaper
This session will help you gain the following that you always hoped your student newspaper would get. Learn how to promote and market your student newspaper and student media to keep circulation numbers high and campus visibility sparkling. Get the basics on creating and marketing and public relations strategy and plan that will allow you to fill in the details when you return to your campus.
7, Convention Center, 3rd floor, 4th Street Exit from Hilton
Kay L. Colley, Texas Wesleyan University

Daily Newspaper/Ethics
1-1:50 p.m. Thursday
On Being Nimble and Entrepreneurial: How to find a job or seek free-lance work while staying true to journalism ethics
Veteran journalist, University of Minnesota adjunct instructor and Knight Commission consultant Jay Weiner will discuss the new, non-traditional world of journalism, how to remain ethically sound in an increasingly fuzzy media world, and tips for getting a job in the current (and future) environment.
6A, Convention Center, 3rd Floor, 4th Street Exit, Hilton
Jay Weiner, formerly with Minneapolis Star Tribune, consultant to the Knight Commission

Career Development
1-1:50 p.m. Thursday
Internship Strategies That Put You To Work
Here’s the scoop on ideas for finding our creating internship openings. This session will also offer some alternatives for funding internships. Come find out what you need to know to secure that elusive internship opening.
400, Hilton, 4th Floor
Paul Isom, East Carolina University

Daily Newspaper
1-1:50 p.m. Thursday
How to Write Visually
Good reporting is about effective, accurate and compelling storytelling. A lot can be learned about the process of telling stories through words by studying how photojournalists and video journalists see the world through a lens. Join this discussion to learn strategies for writing more compelling and descriptive stories.
404, Hilton, 4th floor
Joe Gisondi, Eastern Illinois University
Brian Poulter, Eastern Illinois University

Broadcast
1-1:50 p.m. Thursday
Put It In Writing: Forms That Will Save Your Butt
Forms to help advisers and student managers make the rules clear and cover them in case of problems.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Richard Gainey, Ohio Northern University

Technology
1-1:50 p.m. Thursday
Intro to InDesign
If you’ve never used InDesign, or are just new to the software (or even old to it), this session will feature tips, tricks and ideas to become more productive with the software.
410, Hilton, 4th Floor
Adobe Staff

New Media
1-4 p.m. Thursday
Web Critiques Check-in
Students and advisers should sign with the critiques coordinator at this time to be assigned a time for individual web critiquing. A critiquing fee is required. Critique schedules will be posted at the CMA Information table,Grand Ballroom foyer. (Critiques to be held on Friday in the 4B, Convention Center, 3rd Floor)
Austin Grand Ballroom Foyer, Hilton, 6th Floor
Richard Finnell, University of Texas-Austin

Yearbook
1-1:50 p.m. Thursday
Alternative Coverage
There’s more than one way to tell every story. A yearbook adviser with a newspaper and magazine background will show you how to get beyond a simple narrative and into interesting content your audience want to read. We’ll explore a variety of styles, including how-tos, Q&As, by the numbers and more to find just the right angle for your story.
412, Hilton, 4th Floor
Lori Brooks, Oklahoma State University

Advertising-Business-Marketing
1-1:50 p.m. Thursday
Event Planning
A look at key ways of planning and executing special events that can bring businesses together to help fund anything from a Sports Tailgate to Housing Fair to Greek Golf Tourney.
Salon K, Hilton, 6th Floor
Brad Corbett, University of Texas Student Media
Carter Goss, University of Texas Student Media

Design/Newspaper
1-1:50 p.m. Thursday
Chicken Salad
All the copy is late, most of the photos are weak, and your production deadline is in 36 hours. But that doesn’t stop the EIC from hovering over your computer and asking. “Can’t you add a pull-quote or a chart or something?” How are you supposed to whip up award-winning pages under these conditions? A professional designer will show you how–by redesigning actual college newspapers, from front pages to feature spreads. And in minutes, not hours.
Salon H, Hilton, 6th Floor
Michael Koretzky, Florida Atlantic University

Church-Related
1-1:50 p.m. Thursday
Reporting on Religion Without Confusing the Issue(s)
Explore how to effectively cover religion without alienating people who don’t practice religion from a veteran adviser/writer, and religious publication editor, and a religion writer from the San Antonio Express-News.
5A, Convention Center, 3rd floor, 4th Street Exit from Hilton
Wally Metts, Spring Arbor University
Marv Knox, editor, The Baptist Standard (Dallas)
Abe Levy, religion writer, The San Antonio Express-News

New Media
1-1:50 p.m. Thursday
One Newsroom
Create a newsroom that can manage several projects and media while maximizing workflow and creativity.
408, Hilton, 4th Floor
Shawn Duffy, Woodwing
Brian Kruger, Stunt3

Research
1-1:50 p.m. Thursday
College Media Review and You
Can that trend you’ve identified in student journalism be explored and reported to your colleagues? Or can that convention session you’ve prepared translate into a narrative? Are you looking for a publication for your research interests? If you answered “yes” to any of the above, College Media Review is looking for you! Meet with the CMR staff to learn more about how to share your insights, reporting and research in the nation’s foremost publication for college news media advisers.
403, Hilton, 4th Floor
Robert Bohler, Texas Christian University
Kelley Callaway, Georgia Southern University
David Swartzlander, Doane College

Yearbook/Newspaper/Magazine
1-1:50 p.m. Thursday
Managing the Madness: Conquering Email in 4 Easy Steps
Do you often feel like you are drowning in email? Do you have hundreds of messages or more in your Inbox? Welcome to the Information Age. Any person (or digital device) anywhere in the world can send you any piece of information in a matter of seconds. The result is that what was supposed to be convenient communication has become a source of unlimited distraction. Attend the presentation Managing the Madness and learn:
• the top 3 reasons your email piles up, and how to avoid them
• how to gain control over your email in just four steps, and
• how to get your inbox to zero, every day – starting today!
Salon G, Hilton, 6th Floor
Maura Thomas, RegainYourTime.com

First Amendment
1-1:50 p.m. Thursday
Opening a Shut Case
It’s imperative that you create an atmosphere in your newsroom in which reporters and editors routinely expect public officials to do the public’s business in public. This can take training of reporters and public officials. The conversion will start with how to do Freedom of Information and open records request, followed by examples of how it can transform your news stories and your newsroom into an investigative journalism hothouse.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Chuck Baldwin, University of South Dakota
Mark Witherspoon, Iowa State University

Broadcast
1-1:50 p.m. Thursday
Radio Roundtable: Management
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Robinaugh, Ohio University

Vendor Session
1-1:50 p.m. Thursday
Oscars Red Carpet Correspondent Contest
mtvU and the Oscars have teamed up to offer a lucky journalist and camera person to be on the red carpet and interview the stars. This is the second year of the contest–come and learn about the selection process and see what was produced by winners last year.
Salon F, Hilton, 6th Floor
Kris Kirk, College Media Network
Lara Hanson, College Media Network
Oscars Representative

Broadcast
2-3:20 p.m. Thursday
Producing for Television
This adviser and executive producer for PBS affiliates around the country will walk you through the necessary steps to produce for public television. Includes pitching an idea to a PBS affiliate, qualifying potential sponsors and acquiring underwriting dollars, landing meetings, and creating proposals and leverage packages.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
David Levy, Pedal America

Ethics/Professional Development
2-3:20 p.m. Thursday
You Want Me to Teach Ethics?
Surprise! The department needs you to take on its media ethics course next semester, and you feel so not worthy (or at least not prepared). Let this “master’s-only” professor ease your mind with a down-to-earth explanation of the key elements of a good media ethics course, based on scholarly research he’s been doing. Depending on the audience, it can include reviews, recommendations and show-and-tell of textbooks, assignments, syllabi/schedules, etc.
403, Hilton, 4th Floor
Mark Butzow, Western Illinois University

Multimedia
2-5 p.m. Thursday
Audio Editing With Audacity
Editing audio is the foundation of multimedia production. Add another dimension to your storytelling by learning the basics of Audacity, a free audio editing tool. In this session you will learn how to create an audio story from start to finish. We will walk through the production process of non-linear audio editing on a timeline and how to use audio editing tools. Bring a set of headphones. (Additional fee and prior registration required)
5B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Colin Quarello, University of Alabama-Birmingham
Bill Neville, University of Alabama-Birmingham

Media Law
2-3:20 p.m. Thursday
Legal Problems With Satire and Humor
Just who is laughing when all is said and done when student media are trying to make readers laugh at humorous and spoofing issue? Find out how far you can go.
404, Hilton, 4th floor
John Ryan, Eastern Illinois University
James Tidwell, Eastern Illinois University

Non-Daily Newspaper
2-3:30 p.m. Thursday
The Eyes Have It
How to use non-verbal communication to make your writing more enjoyable and your interviews more successful. Previous attendees have labeled this their “most useful” session.
400, Hilton, 4th Floor
Nils Rosdahl, North Idaho College

Broadcast
2-3:20 p.m. Thursday
100 Plus Radio and TV Promotion Ideas in 49 Minutes
A sharing session of promotional ideas for campus radio, TV and cable systems. Hard copy handouts will be available.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Richard Gainey, Ohio Northern University

Research
2-3:20 p.m. Thursday
And the Winner is …
The winner of the Ken Nordin Award for College Media Research will be unveiled and that person will detail the research that won the award. Two other authors also will present important research they have conducted. The titles of the papers to be discussed are: “Exploring Connectivity at the College Newspaper: Can it Help Explain the Success of the Collegiate Press?”; “Self-Interest, the Common Good and a Sense of Purpose: Examining Precipitating Factors of the Willingness to Self-Censor;” and “A Profile of North Carolina Collegiate Media.”
410, Hilton, 4th Floor
Brian Thompson, Flagler College
Vince Filak, University of Wisconsin-Oshkosh
Bradley Wilson, North Carolina State University
Heath Gardner, North Carolina State University

Diversity
2-3:20 p.m. Thursday
Advancing Freedom of the Press in Latin America and Beyond
The Knight Center for Journalism and the University of Texas at Austin was created in August 2002 as a professional training and outreach program for journalists in Latin America and the Caribbean. This session will inform conference attendees on the important work of helping journalists in the hemisphere to develop self-sustaining training programs that will raise the ethical and professional levels of journalism, thereby contributing to the freedom of press and democracy in the hemisphere.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Rosental Calmon Alves, Knight Chair, University of Texas-Austin

Church-Related
2-3:20 p.m. Thursday
Meet ACCM
Church related schools have some affiliation options which could help them do a better job with their campus media. Wally Metts, President of the Association of Christian Collegiate Media and Sheridan Barker, Special Events/Projects Coordinator of ACCM will be leading this session on who their organization and others can help encourage media staffs at faith-based schools to do bigger and better things.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Sheridan Barker, Carson-Newman College
Wally Metts, Spring Arbor University

Broadcast
2-3:20 p.m. Thursday
Play-by-Play Basics
Learn the tricks of this radio and television sports trade from a professional who is doing it. Mike Capps is in his 9th year as Director of Broadcasting for the Round Rock Express baseball team with prior TV experience in Dallas and St. Louis.
8 A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Mike Capps, Director of Broadcasting, Round Rock Express

Yearbook
2-3:20 p.m. Thursday
Beauty and the Bits
Dynamic yearbook coverage is more than a story and two photos. This experienced adviser will show how factoids, sidebars, graphics and illustrations make your spreads complete and unique.
412, Hilton 4th Floor
Randy Stano, University of Miami

Non-Daily Newspaper
2-3:20 p.m. Thursday
Making the Grade
How to set up a fair grading system for newspaper staffs that also double as classes. This seminar is geared specifically for advisers from schools where the newspaper staff is also a class (but editors are welcome as well). This adviser will offer tips he has picked up from previous ACP/CMA seminars on how to fairly grade students while honoring their First Amendment rights and not violating prior review/prior restraint policies. A sample syllabus will be available.
Salon G, Hilton, 6th Floor
Rob Marino, Central Florida Community College

Ethics
2-3:20 p.m. Thursday
Pathos and Ethics in Times of Crisis: The Importance for Communicating Historical Reality in Public Commentary
Author and artist David Jones, whose stunning World War I epic prose-poem In Parenthesis was published in 1937, by the 1950’s was in despair that “the whole of the past, as far as I can make out, is down the drain.” It seems that in times of crisis, like periods of war hysteria, the truth of history is among the first victims. We shall discuss the responsibilities we have to interpret and make known the realities of history in times of political crisis, and what personal and professional difficulties we then face.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Tom Palaima, University of Texas-Austin

Advertising-Business-Marketing
2-3:20 p.m. Thursday
Branding Your Newspapers
How do incoming freshmen and transfer students hear about your paper? They don’t unless you advertise to them. How do local businesses know about your paper? They don’t unless you advertise and brand your student newspaper to them. Come learn successful tips and ideas on how to keep your paper’s name on the minds of the student body and local businesses.
Salon K, Hilton, 6th Floor
Kristene Griffith, Alloy Media + Marketing

New Media
2-3:20 p.m. Thursday
Townsquare
Make your online site more than a digital copy of the newspaper. Navigate a content management system and campus social/search platform to increase interactivity and explore social networking.
408, Hilton, 4th Floor
Arvli Ward, UCLA

First Amendment
2-3:20 p.m. Thursday
Beyond Lecture: Let’s Write Editorials
Editorials that lead the discussion on your campus are the ultimate First Amendment experience for journalists. Bring your laptops–or Blackberries or whatever–and let’s write some editorials. We’ll start with a few basics. Then you will be given scenarios about which you will write editorials from beginning to end. Later, we’ll critique them, and if there’s time, move into an informal discussion on the future of editorials and editorial pages.
Salon H, Hilton, 6th Floor
Chuck Baldwin, University of South Dakota

Photojournalism
2-3:20 p.m. Thursday
Know Your History: Predecessors in Photojournalism
Take a look back at photojournalists such as Henri Cartier-Breson, Robert Frank, Weegee, W. Eugene Smith and others and the influence they’ve had on modern journalism.
Salon J, Hilton, 6th Floor
Yam Tolan, Austin Community College

First Amendment
2-3:20 p.m. Thursday
First Amendment Goes Online
One of the leading online journalism experts and the executive directors of the First Amendment Center and the SPLC lead a discussion on how the First Amendment affects online journalism and how online journalism affects the First Amendment.
Salon F, Hilton, 6th Floor
Gene Policinski, executive director, First Amendment Center
Frank LoMonte, Student Press Law Center

Broadcast
2-3:20 p.m. Thursday
TV Roundtable: Programming
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBA

Broadcast/Technology
2-3:20 p.m. Thursday
Production Premium CS4–Tips, Tricks, Integration
See the complete workflow for creating content; editing, capture, post-production, and deployment of Blu-ray disc, Adobe Flash video, Flash Mobile device, or anywhere with video. This session will highlight workflow between Adobe Premier Pro CS4, After Effects CS4, Encore CS4, Photoshop CS4, Soundbooth CS4, Flash CS4 & Adobe Media Encoder and more.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems

Special Yoga Event II
2-2:45 p.m. Thursday
Take Off Your Shoes, Close Your Eyes and Breathe: YOGA BREAK Part ll
Yoga offers relief from the stiffness of sitting in conference sessions and a chance to clear your mind. Even a short yoga break can ease tired eyes, relieve stress and bring focus to thoughts. Yoga Alliance Registered Yoga Teacher Robin Bisha teaches movements and breathing that can be practiced in loose clothing. No special equipment required.
402, Hilton, 4th Floor
Robin Bisha, Yoga Alliance

Plenary Session
3:30-5 p.m. Thursday
Opening Convention General Session and Adviser Awards Presentation
Rich Boehne is The E.W. Scripps Company’s president and chief executive officer and a member of the company’s board of directors.
Scripps today includes local media businesses–broadcast television stations, newspapers, and news and information internet sites – plus a national and international licensing and syndication unit.
Prior to the separation of Scripps into two publicly traded companies, Boehene was chief operating officer of the combined enterprise. The company’s cable networks and specialty internet search business were spun off July 1, 2008 into a new company – Scripps Networks Interactive.
Rich joined the Scripps corporate staff in 1988, just prior to the parent company’s initial public offering.
Before moving to Scripps headquarters, he was a business reporter and editor at The Cincinnati Post, a Scripps newspaper, where he covered Wall Street, the national economy, and developments in the media industry.
Rich received a bachelor’s degree in journalism from Northern Kentucky University in 1981. In 1996, he received the university’s annual Professional Achievement Award, and in 2001 was named the university’s Outstanding Alumnus.
Ballroom A,B,C, Convention Center, 1st Floor, 4th Street Exit from Hilton
Rich Boehne, president, The E.W. Scripps Company
Ken Rosenauer, President, College Media Advisers
Logan Aimone, Executive Director, Associated Collegiate Press

Design/Newspaper
3:30-5 p.m. Thursday
Chicken Salad II EXTREME MAKEOVER
We’re going to gut six student newspapers in 30 minutes. We’ll tear down their front pages and redesign everything–including the name of the paper. We’ll rewrite every headline and every lede. If you don’t like what you see, make a compelling counter-argument and win one five pricey world-music CDs that feature some very cool, high-end graphic design.
Salon H, Hilton, 6th Floor
Michael Koretzky, Florida Atlantic University

Broadcast
4:30-5:30 p.m. Thursday
Alternatives to Licensed Broadcasting
You can’t get an FM license? So what! We’ll give you a rundown on options that you have for reaching your community regardless of your signal.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
John Deveka, Loyola College

Broadcast
4:30-5:30 p.m. Thursday
Radio Imaging for College Students
Effective station imaging can urn your casual listeners into regular listeners, and your regular listeners into junkies. Through a discussion of branding and programming philosophy, this session will show you how to develop an imaging strategy that’s right for your station.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBA

Broadcast
4:30-5:20 p.m. Thursday
TV Roundtable: Management
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBA

Special Event
5:10-5:30 p.m. Thursday
‘Austin’ II: Selection of Participants for On-Site Photo Competition
Fifty student photojournalists will be selected by lot to participate in the Austin Portrait on site photo competition. To qualify for the drawing, students must have registered for the “Austin” competition between 9 a.m. Thursday and 3 p.m. Thursday Thursday at the convention, must be registered for the convention, must have their own digital photo equipment with them, must work regularly as photojournalists for student publications that belongs to ACP or whose advisers are members of CMA, and must be present when the list of participants is selected at 5:10 p.m. Thursday Thursday in Ballroom ABC, convention center. Limited to one participant per school.
Ballroom ABC, Convention Center, 4th Street Exit from Hilton
Bradley Wilson, North Carolina State University

Diversity
5:10-6 p.m. Thursday
African American Student Journalists Roundtable
All students are invited to participate in this roundtable to share their journalism experiences, and informally network.
406, Hilton, 4th floor
Students Select Moderator

Diversity
5:10-6 p.m. Thursday
Asian American Student Journalists Roundtable
All students are invited to participate in this roundtable to share their journalism experiences, learn about the Asian American Journalism Association, and informally network.
Salon G, Hilton, 6th floor
Students Select Moderator

Diversity
5:10-6 p.m. Thursday
Lesbian and Gay Student Journalists Roundtable
All students are invited to participate in this roundtable to share their journalism experiences, learn about the National Lesbian and Gay Journalists Association, and informally network.
Salon H, Hilton,6th floor
Students Select Moderator

Diversity
5:10-6 p.m. Thursday
Hispanic Student Journalists Roundtable
All students are invited to participate in this roundtable to share their journalism experiences, learn about the National Association of Hispanic Journalists, and informally network.
Salon J, Hilton, 6th floor
Students Select Moderator

Diversity
5:10-6 p.m. Thursday
Native American Student Journalists roundtable
All students are invited to participate in this roundtable to share their journalism experiences, learn about the Native American Journalists Association, and informally network.
412, Hilton, 4th floor
Students Select Moderator

Special Event
5:10-5:30 p.m. Thursday
Austin III: Briefing of participants for photo competition
Student photojournalists selected to participate in “Austin” photo shooting competition will meet for a coaching session on their 24-hour assignment as well as details about selection of two best photos for Saturday’s critiquing session.
404, Hilton, 4th floor
Bradley Wilson, North Carolina State University

Special Event
5:10-6 p.m. Thursday
State & regional roundtables for student journalists (small school)
For students only. College journalists from smaller schools in the East, West, South and Midwest can focus on regional issues of interest, make plans for cooperative coverage or for state or regional meetings, work out newspaper exchange lists and story ideas.
Salon F, Hilton, 6th Floor

Special Event
5:10-6 p.m. Thursday
Technology Roundtables for Student Journalists
For students only. College journalists can focus on technological issues of facing their student media operations.
400, Hilton, 4th Floor
Students Select Moderator

College Media Network
5:30-8:30 p.m. Thursday
Welcome to Austin, Adviser Reception and Student Entertainment
Advisers and students you are invited after the Keynote, come to the Mohawk just 6 blocks from the Hilton at 912 Red River Street and enjoy some Austin entertainment and make plans for the evening, renew (or establish) acquaintances. Welcome to Austin. Sponsored by College Media Network and CBI. You can check out the Mohawk in advance by going to mohawkaustin.com.
Mohawk, 912 Red River Street.
Daniel Schumacher, CBI
Logan Aimone, Associated Collegiate Press
Koz Kozireski, SUNY Brockport
Chris Gillon, College Media Network
Dave Studinski, College Media Network

Special Session
6-7 p.m. Thursday
Ads & Articles: They Taste Great Together
Break down the wall between advertising and editorial–over free food. We’ll discuss ways both departments can benefit from a better understanding of each other’s jobs. Bring your editor, sales manager, and their collective misconceptions. Leave with a full stomach and fuller appreciation for each other. WARNING: Due to space/food limitations, this session is open only to EICs and sales managers.
CMA Presidential Suite, Hilton, 1232
Michele Boyet, Florida Atlantic University
Annette Forbes, Iowa State University

College Media Advisers
9-11 p.m. Thursday
Advisers’ Get Together
Advisers, not ready to go to your room and watch reruns of Law and Order? Drop by the CMA suite, meet the officers and other advisers you may not have met at the reception earlier in the evening.
Presidential Suite, 1232, Hilton

FRIDAY
Special Event
6-7 a.m. Friday
Run or Walk a Mile (or Two or Six!), Part 1
Here’s a chance to get to know downtown Austin. After meeting in the Hilton lobby, we will go down the street a few blocks to enjoy the view of the area as we take in the early morning air. . Select your tour guides for a refreshing start to the day.
Hilton Lobby
Select your leaders

CMA Hall of Fame and Awards Committees
7:30a.m.-8:50 a.m. Friday
CMA Hall of Fame Breakfast
To celebrate its 40th anniversary in 1994, College Media Advisers initiated its CMA Hall of Fame. This breakfast will celebrate the induction of Chris Carroll, Vanderbilt University The breakfast price is $20. Check at the information table when you arrive to see if seats are available. New officers will also be inducted at this time.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Ken Rosenauer, Missouri Western State University
Amy Kilpatrick, University of Alabama, Birmingham

8 a.m. Friday-5 p.m. Friday
Convention Registration
Sign in for the convention here. If you have questions or need help, this is your convention information center.
Governor’s Ballroom, Hilton, 4th Floor

8 a.m. Friday-5 p.m. Friday
Best of Show Entries
Registration for the on-site “Best of Show” college media contest continues. Stop by the convention registration desk for details. Winners will be announced Sunday at the closing session.
Governor’s Ballroom, Hilton, 4th Floor

8 a.m. Friday-3 p.m. Friday
Convention Trade Show/Tabletop Displays
Companies offering services and products for college student media programs will display their wares, share information and be available to answer questions.
Governor’s Ballroom, Hilton, 4th Floor

Book Exhibit
8 a.m. Friday-3 p.m. Friday
Exhibit: Books and Other Resources
The exhibit will include textbooks and materials in all areas of media. Some categories represented will be reporting, editing, advertising, publication design and production, online journalism, broadcast, photography, mass communication, public relations, video and film, media management, ethics, current issues effecting media and more. CMA members are encouraged to sign up as exhibit hosts for approximately one-hour periods during the convention. Hosts monitor the exhibit and help answer questions. In return for this help, hosts get to select a book or other item to keep once the exhibit has closed. CMA will audio all books at the conclusion of the exhibit. All proceeds go to the Student Press Law Center. Help is needed conducting the auction as well.
Governor’s Ballroom, Hilton, 4th Floor
Joe Hedges, Murray State University

Broadcast
8 a.m. Friday-3 p.m. Friday
CBI Cybercast! Part I
This will be the eighth annual event for CBI. CBI is the first college organization to webcast live from the convention and the tradition continues! This event allows stations to showcase their talents in a live internet broadcast! Do a live show or bring a pretaped special production which highlights your station’s best efforts!
Governor’s Ballroom, Hilton, 4th Floor
CBI Board

Affiliate Session
8-8:50 a.m. Friday
Society for Collegiate Journalists National Council Meeting
VISITORS WELCOME! Officers of The Society for Collegiate Journalists conduct business in an annual meeting open to all. See how the organization works. SCJ serves journalism students and advisers, particular at small schools, but one size fits all; earn recognition as you serve your audience under the First Amendment on campus and beyond.
415, Hilton, 4th Floor
Bill Ruehlmann, Virginia Wesleyan College
Mary Beth Earnheardt, Youngstown State University
Adam Earnheardt, Youngstown State University

Career Development
8-10 a.m. Friday
Drop off Resumes and Cover Letters
Students seeking career and internship interviews with newspaper representatives are invited to drop off resumes and cover letters in the appropriate drop boxes at the information table outside the Exhibit Hall on the concourse level. Deadline to drop your resumes in the boxes is 10 a.m. Friday today. Boxes are marked with the names of the newspapers represented. Be sure and check back this evening at 6:00 p.m. Friday to see if your name has been selected. Newspaper representatives will be conducting interviews on Saturday in Salon B, 4th Floor, Hilton.
Austin Grand Ballroom foyer, Hilton, 6th Floor
Bonnie Thrasher, Arkansas State University

Diversity
8-8:50 a.m. Friday
Religious Diversity in the Media: Getting Beyond the Fundamentals
The best reporting on religion arises from an understanding of the complexity and diversity of faiths that comprise our communities. Through deep understanding and critical thought, those covering the religion beat or reporting for niche publications can do much to enhance the faith dialogues that reveal us to one another and tell the stories that create shared knowledge if not bridges, understanding if not reconciliation. This presentation addresses the challenges associated with covering the diverse readership, the complex issues that regularly arise regarding religion reporting and the unique role of publications connected to a specific church, denomination or religion.
403, Hilton, 4th Floor
Melinda Rhodes, Ohio Wesleyan University

8 a.m. Friday-4 p.m. Friday
Session Evaluation
We want your opinion. Fill in the session evaluation form located either in or near each session room and drop it one of the collection boxes. Also, be sure and fill overall convention evaluation form and let us know how we can improve the one next year in Louisville, KY. There is also an overall evaluation form located in the back of this program.

TCCJA
8-9:50 a.m. Friday
Texas Community College Journalism Association Live Contests
TCCJA Members Only. Students registered for TCCJA News Writing, News Photo, Editorial Writing, and Feature Photo contests report with all equipment at 8 a.m. Friday
Salon G, Hilton, 6th Floor
Matthew Connolly, Austin Community College

8 a.m. Friday-4 p.m. Friday
Send Us Your Tweets or Become a Facebook Fan, Check Us Out for Any Changed or Canceled Sessions
Let us know what sessions you like or don’t like about the Austin convention. What you think about the overall convention. What you think about Austin.
Friend. Follow. Tweet. Post. Tag. Fan. Accept. Reject. We’re doing it, social networking, that is. Are you? Join in on the conversation by following us on Twitter. Tweet questions, answers, suggestions, thoughts, ideas, links, etc. all in real-time. You can even Tweet on your cell from a New York convention, perhaps. Follow us. @CollegeTalk is our name – www.Twitter.com/CollegeTalk is our domain.

Does Twitter cause nausea, headaches or other serious side effects? Become a Facebook Fan and receive updates and notifications on CMA news, as well as, interact with us on our discussion board by posting photos, videos, links or anything else you feel we should know about. Here we are www.Facebook.com/CollegeTalk. Where are you?
CMA
9 a.m. Friday-noon
Publication Critiques (Session 1)
Students and advisers who are registered for print critiques should go to their assigned table at the assigned time in the foyer outside the Austin Grand Ballroom on the 6th floor, Hilton. Web critiques are in 4B of the Convention Center,- 9 a.m-3:30 p.m. Friday on Friday. Critique schedules will be posted at the Austin Grand Ballroom foyer.
Austin Grand Ballroom foyer, Hilton, 6th floor
Richard Finnell coordinator, University of Texas-Austin

New York Planning
9-9:50 a.m. Friday
CMA New York 2010 Convention Planning Committee
The CMA committee chairs responsible for programming for the New York 2010 convention, scheduled for March 14-16 at the Marriott Marquis in Times Square, will meet with convention coordinator Laura Widmer
4C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Laura Widmer, Northwest Missouri State University

Special Event
9-11 a.m. Friday
Special Tours: sign-up II
Check it out and see what media tours are available for you. Sign up to see some Austin media operations and other sites.
Governor’s Ballroom foyer, Hilton, 4th floor
Kathy Lawrence, University of Texas

Photojournalism
9-9:50 a.m. Friday
The Gift of Seeing
Nothing technical in this session by an Austin American-Statesman photojournalist Rodolfo Gonzalez. Just come to learn to appreciate your abilities and storytellers and what they can mean to the community. Gonzales will comment on the many different types of photography and skills used on a daily basis including spot news, features, portraits and sports photography. Remember, nothing technical or computer-oriented.
Salon J, Hilton, 6th Floor
Rodolfo Gonzalez, Austin American Statesman

Multimedia
9-11 a.m. Friday
Breaking News With Live Video
Imagine being able to send out video reports of breaking news events as it happens. With live broadcast services you can post video reports from your cell phone that are mere seconds behind the action. Beat your local TV station to the story! This is a hands on session, with laptops provided. Students will need a video camera and FireWire cable. If you have an smartphone bring it along. (additional fee and prior registration required)
5B, Convention Center, 3rd Floor
Maira Garcia, graduate student, Texas State University

Yearbook/Student Leadership
9-9:50 a.m. Friday
Becoming a Leader: Editors in the Newsroom
With the title of leader comes the responsibility of cultivating and nurturing your staff while making touch decisions about the coverage, the budget and the legacy of your yearbook. This session gives you guidelines for becoming a better editor and representative of your publication, and ultimately leaving your newsroom in good hands.
410, Hilton, 4th Floor
Sally Turner, Eastern Illinois University

Yearbook/Design/Vendor
9-9:50 a.m. Friday
The Collegiate Design Guide
A comprehensive look at college yearbook design trends, with samples from all forms of mass communication.
404, Hilton, 4th Floor
Rick Brooks, Jostens

New Member
9-9:50 a.m. Friday
New Adviser Roundtable
Come talk with veteran advisers. This is an informal session, so bring your coffee, concerns and business cards to swap.
401, Hilton, 4th Floor
Warren Kozireski, SUNY Brockport
Hillary Warren, Otterbein College
Amy Kilpatrick, University of Alabama-Birmingham

Professional Development
9-9:50 a.m. Friday
Contest? You Want Me to Run a Contest?
Did you get “volunteered” to run your local media competition? Would you like to increase your professional profile by running one in your state? Running student media award competitions is a great way to increase your contacts, see how your program stacks up and challenge your organizational skills. Hear how to start or run a competition for print, broadcast and online student journalists from competition veterans, judges and current organizers.
403, Hilton, 4th Floor
Hillary Warren, Otterbein College
Bradley Wilson, North Carolina State University
Jeanne Acton, University of Texas

Church-Related
9-9:50 a.m. Friday
Pop Culture: Finding the Big Ideas and Big Issues in Film, Music, TV, etc.
Who says church related schools should not cover popular culture? Let two advisers/writers enlighten you on everything from writing reviews to finding topics for news, features, etc. in media content.
406, Hilton, 4th Floor
Wally Metts, Spring Arbor University
Mike Longinow, Biola University

Two-Year College/Non-Daily
9-9:50 a.m. Friday
Small Pay, Big Rewards
Small schools and community colleges rarely have much of a budget to pay staffers, much less editors. The misconception, though, is that money alone is the only way to keep the staff growing and in place. Wrong! Learn how to attract and retain staffers with incentive programs, training sessions, social activities, and cost-effective newsroom strategies that will leave staffers wanting big rewards without a big paycheck.
412, Hilton, 4th Floor
Shannon E. Philpott, St. Louis Community College-Meramec

Career Development
9-9:50 a.m. Friday
Keep Going When the Going is Really Tough
What are the secrets to remaining successful, even in a tough job market? How will those multimedia skills help you get ahead of the pack? Professionals will share some strategies for success and explain how communications skills can serve you in many career
602, Hilton, 6th Floor
TBA

Media Law
9-9:50 a.m. Friday
Legal Issues and the Internet
Just what can you publish on your personal or school-sponsored Web site, and what information can you use from other sources? The latest from the federal courts about student speech rights on line.
402, Hilton, 4th Floor
Frank LoMonte, Student Press Law Center

Research/Newspaper
9-9:50 a.m. Friday
Rockin’ Out With Research
Writing a music review takes more than a free concert ticket. Professional reviewers have the advantage of age and experience, but doing some focused research before you write can help bring you up to their level. A well-researched music review can also bring you new readers as you provide information that those new to a genre might need to really appreciate your passion. Writers who cover Austin’s dynamic live-music scene for a living will coach you on what you need to do take your reviews to the next level.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Joe Gross, Austin American-Statesman, Austin360.com

Broadcast/Professional Development
9-9:50 a.m. Friday
Advising The Radio/TV Station: A Faculty Caucus/Workshop
This session will bring together faculty members who serve as advisers to the campus TV and/or radio station. Topics will include advising duties, release time, station mission re: to the academic program, internships and career planning/guidance for students.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Norman Prusslin, Stony Brook University

Two-Year College/Newspaper
9-9:50 a.m. Friday
Where to Find News
As the title states, the session presents an overview of places to investigate–often overlooked. It is relevant to newspaper, news magazine, yearbook, radio, and TV. A veteran adviser offers solid information to improve your search for news.
Salon F, Hilton, 6th Floor
Clay Scott, Volunteer State

Professional Development
9-9:50 a.m. Friday
No-Hands Advising
In both stints as adviser at two different schools, this presenter has taken an active role as adviser–sitting in on editorial meetings, critiquing both the paper and the process in which it is put together, and informally recruiting new staffers. But this presenter did not edit the paper, nor run interference for it among faculty and administrators. We will discuss the philosophical and practical aspects of this approach.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jonathan Silverman, University of Massachusetts-Lowell

Newspaper
9 a.m. Friday-4:30 p.m. Friday
Editor in Residence, Part II
This is the second day of a great opportunity to come by and get your journalism career problems answered. Just stop by and sign up for a time for a meeting with an expert.
Austin Grand Ballroom foyer, Hilton,6th Floor
Bill Elsen, retired, Washington Post

Broadcast
9-9:50 a.m. Friday
Swag Swap
Bring your station swag and trade with others. This is an open session where you can see what other stations are doing to get their name out there. So bring your stuff to share!
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
CBI Board

Broadcast
9-9:50 a.m. Friday
Underwriting
Getting an appointment to present your case is just the beginning. The sale starts by researching the client’s needs and how your station’s strengths can help the client. Listening to the needs of the client helps tailor your presentation. Sell the strengths of your audience. The follow-up and customer service can close the deal. Part sales pitch, part psychology, part data crunching. All these skills go into making the sale.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
H. June Fox, Director of Station Relations, DEI
J.C. Patrick, Director of Corporate Support, KUHF Houston Public Radio

Non-Daily Newspaper/Professional Development/Two-Year College
9-9:50 a.m. Friday
Roundtable for Non-Daily Advisers
An informal information-trade session for all advisers for non-daily newspapers. Bring questions and ideas.
Salon K, 6th Floor, Hilton
Nils Rosdahl, North Idaho College
Frank Coffman, Rock Valley College

Affiliate Session
9-9:50 a.m. Friday
Meet the Society for Collegiate Journalists
WE NEED YOU. The Society for Collegiate Journalists serves the needs of students and advisers, at small schools and large, as it provides valuable networking opportunities beyond those ivy walls and ivory towers. JOIN US and find out how to achieve recognition for excellence. Our philanthropy is The Student Press Law Center.
415, Hilton, 4th Floor
Bill Ruehlmann, Virginia Wesleyan College
Mary Beth Earnheardt, Youngstown State University
Adam Earnheardt, Youngstown State University

First Amendment
9-9:50 a.m. Friday
Transforming Conflict From Destructive to Constructive
The First Amendment is not just black and white. There are a lot of gray areas and college administrators and student leaders often have different views on the rights bestowed by the First Amendment. In this session led by an adviser and lawyer who specializes in mediation, Barbara Schlichtman will discuss the structure of listening and how to identify interests and deal with conflict. Then we will de-construct real-life experiences of advisers and students who have clashed with their administrations.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Barbara Schlichtman, University of Alabama-Tuscaloosa
Anne Christiansen-Bullers, Johnson County Community College
Robert Bortel, Bowling Green State University

New Media
9-9:50 a.m. Friday
Defining What’s Good in Digital Journalism
Quantifying and clearly communicating what now constitutes “good” work is critical to lasting success. Learn how to translate new goals into clear standards and then use those standards to provide effective directions and feedback.
408, Hilton, 4th Floor
Mark Briggs, Journalism 2.0

Multimedia
9-11 a.m. Friday
Breaking News With Twitter and Live Blogging
Live Blogging allows journalists to report news developments as they happen. Learn how to use Twitter, a microblogging program, to update readers on breaking news stories, such as trials, natural disasters, important meetings and major crimes from a veteran reporter who was the first to use this new technology successfully. (Additional fee and prior registration required.)
Robert Quigley, social media editor of the Austin American Statesman; Seth Lewis, graduate student who was formerly with the Miami Herald; Stephen Keller, managing editor of The Daily Texan (which claims more Twitter followers than any other college newspaper!)
5C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Robert Quigly, Social Media Editor, Austin American Statesman
Stephen Keller, managing editor, The Daily Texan

Design/Newspaper
9-9:50 a.m. Friday
The Redesign, What’s the Point?
Showing how to rework your publication to exist in today’s media-heavy climate.
9C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Scott Ladd, Austin American-Statesman

Design
9-9:50 a.m. Friday
10 Tips for Fixing Your Type
If your publication’s typography looks drab, ratty or gappy, one of these 10 tips for a typographic facelift is sure to fix the problem. You might even need more than one. We’re here to help you past this.
Salon H, Hilton, 6th, Floor
Tracy Collins, Arizona Republic

Broadcast/Technology
9-9:50 a.m. Friday
New Technology Previews: Adobe® Story & Adobe Flash Catalyst
Create Engaging Experiences with the new collaborative, script development tool, Adobe Story. Adobe Flash Catalyst is a new professional interaction design tool for rapidly creating user interfaces without coding. This gives designers a real edge and head-start when needing to create an interactive page quickly with complete functionality.
8 A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems

New Media
9 a.m. Friday-4 p.m. Friday
Web Critiques
Critique schedules will be posted at the CMA Information table, Governors Ballroom foyer 4th floor. (Critiques to be held on Friday in the 4B, Convention Center, 3rd Floor)
4B, Convention Center, 3rd Floor, Fourth Street Exit from Hilton
Steven Chappell, Middle Tenneessee State University

Plenary Session
10-11:20 a.m. Friday
Convention General Session
Steve Outing has been a professional journalist since 1978, when he graduated into a stable and dull media world where news jobs had barely changed in decades, and changing the font of a newspaper’s headlines was considered to be “innovation.” After working for newspapers and magazines for 15 years he took a buyout from the San Francisco Chronicle, which had employed him for half his career, and dived into the fledgling field of online media just at the point when the first web browser was released. From that time on, news and media innovation became a daily reality, causing journalist to feel their once-stable jobs wobble beneath them, and creativity and innovation took center stage in the transformation of journalism.

Since 1993, Steve has been a pioneer in online media innovation and the transition of traditional news organizations to the interactive, digital, network world. His unusual journalism career over the last decade and a half has included advising the news industry as a writer, columnist, editor, author, researcher, blogger, speaker, consultant and entrepreneur. He is an interactive-media columnist for Editor & Publisher Online (“Stop the Presses!” has been published since 1995), and in 2000 was awarded an “EPpy” for Outstanding Individual Achievement in serving the online-news industry. From 2001 to 2006 he was a senior editor at the Poynter Institute for Media Studies and headed up the Eyetrack III study of online news user behavior. Steve also co-founded a web-media company (applying grassroots and social media to adventure sports) that closed in late 2007.

Currently he is working with the University of Colorado School of Journalism and Mass Communication on proposed nonprofit initiatives for resurrecting a high level of investigative journalism in the wake of newspaper closures and layoffs of journalists, and applying and testing new technologies, reporting techniques, and business models to real-world journalism. Steve lives in Boulder with his wife and two daughters.
Ballroom A,B, C, Convention Center, First Floor, 4th Street Exit from Hilton
Steve Outing, University of Colorado-Boulder
Ken Rosenauer, President, College Media Advisers
Logan Aimone, Executive Director, Associated Collegiate Press

CMA
11:30 a.m. Friday-12:20 p.m. Friday
College Media Advisers Publications Meeting
CMR editors, newsletter editor and webmaster and staff as well as CMA vice president Vince Filak will meet to discuss CMA’s publications. CMA members interested in becoming involved in official publications.
Corner Suite 1003, HIlton, 10th floor
Vince Filak, University of Wisconsin-Oshkosh
Robert Bohler, Texas Christian University
Bill Neville, University of Alabama-Birmingham
Kelley Callaway, Georgia Southern University
Adam Drew, University of Texas-Arlington

Multimedia
11:30 a.m. Friday-2:20 p.m. Friday
Multimedia Storytelling
Multimedia storytelling allows journalists to make news more engaging, urgent and fun for readers. Learn how to combine video, text, graphics, and photos and use new technologies to tell compelling, dynamic stories. In this hands-on workshop, participants will work in teams to create a multimedia package using Adobe premiere Pro. Instruction on basic editing including importing, making cuts, inserting B-roll, titles and compression for the web. Laptops and software will be provided. Bring your own headset – audio, photos and video clips will be provided. (Additional fee and prior registration required.) Fee :$30.00
5B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Christina Drain, Pensacola Junior College

Ethics/Professional Development
11:30 a.m. Friday-12:20 p.m. Friday
Your World View as a Foundation for Ethical Advising
Your world view affects everything you do, including making advising decisions throughout the academic year. Tow veterans will lead a discussion of how advisers can develop a personal ethical framework for taking on our daily challenges.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Mark Witherspoon, Iowa State University
Trum Simmons, Harrisburg Area Community College

Yearbook/Student Leadership
11:30 a.m. Friday-12:20 p.m. Friday
Be a Successful Yearbook Leader
Have you ever wondered what it takes to be a successful yearbook editor? Want to know how to motivate your staff to reach their peak performance? This session will give you the tools and strategies you need to be a great yearbook editor that helps your staff produce the best yearbook possible.
415 Hilton, 4th Floor
Ann Thorne, Missouri Western State University

Yearbook/Design/Photo/Newspaper/Magazine
11:30 a.m. Friday-12:20 p.m. Friday
Design and Photography:Like Peanut Butter and Jelly
Peanut butter is all well and good by itself, but I personally like my PB with a little J. Learn the importance of using great photography in your designs. See examples from collegiate and professional newspapers and magazines. Use the examples to create your own mix of smooth, savory design and sweet, colorful photography. Take your work to the next flavorful level.
404, Hilton, 4th Floor
Michael Mitra, Design Intern, Washington Post

New Member
11:30 a.m. Friday-12:20 p.m. Friday
New Adviser Short Course II
If you need a crash course in ethics and law, then these veteran advisers will give it to you. Prior review, FERPA, libel, and the FCC will round out this session.
4C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Kelly Messinger, Capital University
Charles Bailey, Marshall University
Hillary Warren, Otterbein University

Professional Development
11:30 a.m. Friday-1 p.m. Friday
Social Media+You: How to Use All These Dang Software Tools
(Participants must bring their own laptops.) A discussion for advisers, complete with overview of the types of social media software being used today. Includes short, hands-on learning tutorials to teach participants how to derive value from Twitter, FriendFeed and Wikis.
6A, Convention Center, 3rd floor, 4th Street Exit from Hilton
Brad King, Ball State University

Professional Development
11:30 a.m. Friday-12:20 p.m. Friday
Thin Air: Keeping Student Media Going When Budgets Decline
Whether they face minor budget dissipation or the elimination of entire operating budgets and academic programs, student media can survive and even thrive. Join advisers from both private and public colleges, print and online media, for tips on what to do when funding ebbs. In the spirit of “we are all in this together,” please bring your most constructive ideas to share at this session. Broadcast student media advisers also will find this session helpful.
Salon K, Hilton, 6th Floor
Jeanne Criswell, University of Indianapolis
David Swartzlander, Doane College
Ron Johnson, Indiana University

Church-Related
11:30 a.m. Friday-12:20 p.m. Friday
Big Stories on a Small Budget
Find out how to make the most of the human resources and technology you have while going after the major stories.
406, Hilton, 4th Floor
Wally Metts, Spring Arbor University
Tamara Welter, Biola University

Daily Newspaper
11:30 a.m. Friday-12:20 p.m. Friday
Your Own Sense of Style
Local style trumps AP’s rules. But do your reporters know your local style? Get started writing a style guide individualized for your publication.
410, Hilton, 4th Floor
Lola Burnham, Eastern Illinois University

Two-Year College/ Non-Daily Newspaper
11:30 a.m. Friday-12:20 p.m. Friday
Ways With Words: CRISP Style for the Journalist
Learn a useful method for stylistic revision (dubbed C.R.I.S.P.) to help you along the path to clarity, brevity, simplicity, andpower with words. Learn how a few useful, tried and true devices of figurative language can add distinction to your features, columns, editorials, and literary journalistic endeavors.
Salon H, Hilton, 6th Floor
Frank Coffman, Rock Valley College

New Media/World Journalism Institute/Newspaper/Yearbook
11:30 a.m. Friday-12:20 p.m. Friday
Going Digital Without Going Broke
This session will provide an introduction to going digital. It will highlight some inexpensive ideas on using existing technology to enhance your print newspaper or yearbook. This workshop will discuss ways to go from print to digital platforms. Ideas on software and easy-to-use approaches will help new advisers and new student editors jump-start their periodical and look bigger and better than ever. This presenter is author of “FeatureWriting.Net.” He also spent 10 years in the newsrooms such as The Atlanta Journal-Constitution.
7, Convention Center, 3rd Floor, 4th Floor Exit from Hilton
Michael Ray Smith, Campbell University

Technology
11:30 a.m. Friday-12:20 p.m. Friday
PDF Workflow Featuring Adobe Acrobat
Learn how to use PDF as the dependable file format for prepress and print partners. Learn to use Acrobat Professional’s robust new tools that make it easier than ever to exchange Adobe PDF files, conduct electronic reviews, preflight documents, and deliver final output to your printer–in short, to help you work more efficiently and meet critical deadlines.
9C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Adobe Staff

Photojournalism
11:30 a.m. Friday-12:20 p.m. Friday
One Man Band
Talking heads are passe. A lone photojournalist can produce stories with active b-roll and active interviews rather than the traditional narration-and-talking-head. Learn from a Texas Parks and Wildlife Television producer and photojournalist.
Salon J, Hilton, 6th Floor
Ron Kabele, Texas Parks and Wildlife Photographer

Career Development
11:30 a.m. Friday-12:20 p.m. Friday
Career Basics Prep
How many clips should be in your portfolio? What should be included in your resume? How should you submit photo/video examples? What is the best way to get employers to notice you? How should you prepare for a job interview? Professionals will answer these questions and give tips for polishing your resume, too.
602, Hilton, 6th Floor
Benjy Hamm, Landmark Communications

Broadcast
11:30 a.m. Friday-12:20 p.m. Friday
Getting In The Game
Learn the skills you’ll need and how to land your first sports gig and how to move up from there. This session will also include discussion on how to get the most out of your sports internship and so-called minor sports.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Kent Koen, play-by-play voice from Austin Aztex soccer, former GM, Austin Wranglers football

Yearbook/Magazine/Newspaper/Career
11:30 a.m. Friday-12:20 p.m. Friday
Be Your Own Platform
Increasingly, even print reporters are being asked to step front-and-center to engage their audience and put on a public face. For the camera-shy, it is to be a public representative for a news organization. This panel will deal with balancing journalism work with having a semipublic personal life. Even when you’re off-work, you still represent your journalism work. How to navigate those tricky waters.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Omar L. Gallaga, Austin American-Statesman/NPR

Daily Newspaper
11:30 a.m. Friday-12:20 p.m. Friday
Covering Politics as News, Information and Entertainment
Political reporters have been described as fight promoters. Most people are attracted to political coverage by the entertainment value of blood sport, but a good political reporter also finds the means of giving voters enough information to make an informed decision. R.G. Ratcliffe has covered seven presidential campaigns and numerous state elections and is one of the few reporters you’ll ever meet with a credit in the Internet Movie Database.
Salon F, Hilton, 6th Floor
R.G. Ratcliffe, The Houston Chronicle

Non-Daily Newspaper/Professional Development
11:30 a.m. Friday-12:20 p.m. Friday
How Do You Compare With Other Non-Dailies
Non-daily advisers will share in a round-table discussion about the business side of publishing. What’s your budget? How does your printing price compare with others of similar size as well as cost of color, salaries paid to staff, benefits to staff? Do you have an advertising staff; how much do you charge for ads? What do you do with the money? Do you pay commission?
403, Hilton, 4th Floor
Rick Stewart, Barton College

Non-Daily Newspaper
11:30 a.m. Friday-12:20 p.m. Friday
Overcoming Challenges in the Middle East
This session covers the cultural and political differences between the United States and the Middle East/Asia; dos and don’ts for journalists; censorship; and tips to be successful journalists in the Middle East. (FYI: Translation: Make sure you are not beheaded.)
402, Hilton, 4th Floor
Cliff Anthony, Lorain County Community College

Non-Daily Newspaper/Two-Year College
11:30 a.m. Friday-12:20 p.m. Friday
Headlines and Cutlines Can Pull the Readers In or Send Them Away
Lots of Do’s and Don’ts that apply to hard news and softer features and covering some tricks that work and some that don’t, plus some typography clues. Lots of examples of very good and just plain awful. All of this from a 45-year veteran of student and commercial papers who has grappled with thousands of headlines.
412, Hilton, 4th Floor
Tom Pierce, part-time copy editor, St. Petersburg Times

New Media
11:30 a.m. Friday-12:20 p.m. Friday
Students’ Voices Online
Be the true student voice on campus with user-generated content: photos, stories, commenting and blogging.
408, Hilton, 4th Floor
Kristin Millis, University of Washington
Daniel Bachhuber, CoPress

Broadcast
11:30 a.m. Friday-2 p.m. Friday
Station Repair Clinic
Bring your specific station problems and meet one-on-one with a veteran broadcast adviser to help your station take the next step.
foyer outside 8A-8C Convention Center, Third Floor, 4th Street Exit from Hilton
CBI Board Members

Broadcast
11:30 a.m. Friday-12:20 p.m. Friday
TV Roundtable:Sports
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBA

Broadcast
11:30 a.m. Friday-12:20 p.m. Friday
Underwriting
Getting an appointment to present your case is just the beginning. The sale starts by researching the client’s needs and how your station’s strengths can help the client. Listening to the needs of the client helps tailor your presentation. Sell the strengths of your audience. The follow-up and customer service can close the deal. Part sales pitch, part psychology, part data crunching. All these skills go into making the sale.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
H. June Fox, Director of Station Relations, DEI
J.C. Patrick, Director of Corporate Support, KUHF Houston Public Radio

Broadcast/Technology
11:30 a.m. Friday-12:20 p.m. Friday
Sharing the Love: FCP, AVID, RED & CS4
Get a first-hand look at the integration and round-tripping available between Final Cut Pro, Avid Media Composer and Production Premium CS4, with Premier Pro as the gateway. See true tapeless, native import and editing of RED camera R3D media with real-time processing…all on a laptop.
8A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems

FRIDAY MID-DAY

CMA
12:30-2:20 p.m. Friday
CMA Past Presidents Luncheon
CMA President Ken Rosenauer will welcome his predecessors to Austin and celebrate CMA’s 55th year.
401, Hilton, 4th floor
Ken Rosenauer, Missouri Western State University

Yearbook
12:30-1:20 p.m. Friday
Finding Story Ideas
There are stories all around campus, but sometimes your ladder fills up before you can cover everything that happens on your campus. This session reviews the essentials of covering the year in the yearbook and digging to find story ideas to ensure everything gets covered.
415, Hilton, 4th Floor
Sally Turner, Eastern Illinois University

Professional Development
12:30-1:20 p.m. Friday
Critiquing the Student Newspaper
College newspaper staff need — and crave — feedback. The nature of the feedback, both constructive and destructive, can affect future performance, staff morale, and the education process. When do you use the whip versus the carrot as a motivator? A veteran adviser offers his expertise in giving critiques, inviting educators from the outside, and having a systematic means for letting the staff know how they are doing, Bring your ideas to share with colleagues.
402. Hilton, 4th Floor
Shawn W. Murphy, SUNY Plattsburgh

Media Law
12:30-1:20 p.m. Friday
Access to Campus Information
Are you having a difficult time getting crime information from campus authorities? Learn what the law requires your school to reveal as well as some practical suggestions on how to get the facts you need to inform your community.
410, Hilton, 4th Floor
Frank LoMonte, Student Press Law Center

Daily Newspaper/Magazine
12:30-1:20 p.m. Friday
An Entertaining Way into the Magazine Business
A&E editors get no respect from the rest of the newsroom. But if they do their jobs right, they can break into the magazine business. Make those elitist news reporters jealous with these easy-to-use ideas from a professional entertainment editor who’s received death threats from Marilyn Manson and been cussed out by the Red Hot Chili Peppers. Apply what you learn here and you’ll not only be a better journalist, you’ll also have more fun than the rest of the staff. Or just show up for the swag.
412, Hilton, 4th Floor
Michael Koretzky, Florida Atlantic University

Broadcast
12:30-1:20 p.m. Friday
Webcasting Rules and Royalties
ATH? Per-Performance? Will SoundExchange send an invoice? This session will help you understand the current fees and rules concerning webcasting and how they might change. The speakers have been advocating on behalf of college stations since 2002 before the U.S. Copyright Office, the Copyright Royalty Judges and Congress.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Will Robedee, Rice University
Joel Willer, University of Louisiana at Monroe

Career Development
12:30-1:20 p.m. Friday
Sell Your Experience to Open Career Doors
Find out how to make the most of your unique student media experience and responsibilities so that your resumes and cover letters stand out from those of other applicants. Presenters will share ideas about how to showcase the experience you have gained working in student media, such as budgeting and managing others.
602, Hilton, 6th Floor
Paul Isom, East Carolina University

Photojournalism
12:30-1:20 p.m. Friday
Image Correction
Quality color correction is a challenge when using monitors that aren’t calibrated and presses that change almost as often as the paper stock. The quality assurance coordinator in operations at the Austin American-Statesman discusses how daily newspapers handle separation and color correction.
Salon J, Hilton, 6th Floor
Rox Anne Lee, Austin American-Statesman

Broadcast
12:30-1:20 p.m. Friday
Blending Academics with Radio Activities
How do you take advantage of existing courses to help improve the activities of a university radio station, without infringing on the station’s autonomy? This workshop will provide information about assignments that are used in several courses at East Stroudsburg University to achieve this delicate balance. These assignments can be replicated at other university radio stations.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Robert McKenzie, East Stroudsburg University of Pennsylvania

Technology
12:30-1:20 p.m. Friday
Putting it All Together With Adobe Creative Suite
Now that you’ve learned the essentials of each individual program, learn how they all work together and integrate to make your publications flow from concept to delivery.
9C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Adobe Staff

Church-Related
12:30-1:20 p.m. Friday
Up Against the Wall: Handling Confrontation with Administrators at a Faith-Based Campus
Church-related college/university administrators cringe at controversial topics and accuse students of “going too far.” Get the wisdom of a current adviser and two former advisers on what to say, how to say it, and some non-adversarial approaches for dealing with administrators.
406, Hilton, 4th Floor
Richard Kless, Providence College
Sheridan Barker, Carson-Newman College

Magazine/Yearbook
12:30-1:20 p.m. Friday
Profiles: Hammer the Scenes
A freelance sportswriter and former staffer for ESPN Magazine explains that the key to great profile writing lies in finding great scenes. Eric Adelson goes through the steps of finding, researching, and writing in-depth profiles that hook a contemporary audience without sacrificing style or substance.
Salon F, Hilton, 6th Floor
Eric Adelson, Freelance Writer

First Amendment
12:30 p.m. Friday-1:20
State of the First Amendment
Surveys show that only about three people out of 100 can name all five freedoms in the First Amendment, and anywhere from 25-30 percent of Americans think this founding American principle gives us too much freedom. Come join the discussion about the state of affairs the First Amendment is in, which will be led by the executive director of the First Amendment Center.
403, Hilton, 4th Floor
Gene Policinski, executive director, First Amendment Center

New Media/World Journalism Institute/Newspaper
12:30-1:20 p.m. Friday
Survive and Thrive: Five Models for Newspapers in the Coming Decade
Newspapers are looking for models to be relevant in a digital world. This workshop summarizes current thinking about transitions in the industry with an emphasis on preserving traditions of excellence. An experienced online editor will present easy-to-understand approaches to surviving and excelling in the post-print world of journalism. This session is accessible to people who know nothing about digital platforms and new media but it will help those with intermediate knowledge too.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Wally Metts, Spring Arbor University

Newspaper/Ethics
12:30-1:20 p.m. Friday
Making Room for a Compassionate Approach
Everywhere, people of great heart strive for change, compelled to improve the lives of people they do and do not know. For reporters the call to serve through the compassionate response is a complicated one, for they are required first and foremost to work objectively–an approach that has much to say for it. This session will examine ways in which objectivity might make room for empathy and compassion. For many, this way of being–the way of compassion–rests at the core of who and what they believe themselves to be as human beings. Through compassion one demonstrates his or her humanity. Using the thoughts of journalists who have reported on issues related to human suffering, the presenter will offer young writers strategies that allow for heart and head to work together to find truth.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Janet Blank-Libra, Augustana College

New Media
12:30-1:20 p.m. Friday
Going Independent
Learn how to build and maintain an independent Web site to meet the needs of your newsroom, whether simple or complex.
408, Hilton, 4th Floor
Mark Briggs, Journalism 2.0
Daniel Bachhuber, CoPress
Peter Waack, Syracuse University

Daily Newspaper
12:30-1:20 p.m. Friday
The Art and Science of Editorial Writing
Arnold Garcia has been the editorial page editor at the Austin American-Statesman since 1991. In a city and state full of opinions, expressing an opinion that matters and makes a difference can be tough. In this session, Garcia examines the keys to writing meaningful and relevant editorials.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Arnold Garcia, Austin American-Statesman

Research
12:30-1:20 p.m. Friday
Getting Your Research Started: A Primer for New Communications Researchers
Advisers and students interested in doing (publishable) research in media may not know where to begin. This session will guide participants toward a research plan and/or provide feedback to individuals now engaged in research. Handouts will be provided during this interactive session.
4C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Erick Lauber, Indiana University of Pennsylvania

Two-Year College/Non-Daily Newspaper
12:30-1:20 p.m. Friday
Marketing Your Newspaper in a “Brand” New Way
From point-of-purchase newsstand promo posters to developing the “look” for your Web site, learn 10 ways to reshape your image through a hands-on approach to publication branding.
Salon H, Hilton, 6th Floor
Cathy Stablein, College of DuPage

Yearbook
12:30-1:20 p.m. Friday
Better Books by the Minute
This session will offer you 50 tips in 50 minutes to make your publication a crowd pleaser. From staff morale to distribution you’ll hear ideas on writing, design, marketing, photography and coverage.
404, Hilton, 4th Floor
Linda Puntney, Kansas State University

Broadcast
12:30-2:20 p.m. Friday
Demo Tape Critiques
Bring your radio or TV demo CD or DVD and get one-on-one feedback from the professionals. Sign-up for your 15 minute critique session at the CBI Table.
8 A&B, Convention Center, Third Floor, 4th Street Exit from Hilton
Various Radio Professionals

Broadcast
12:30-1:20 p.m. Friday
TV Roundtable:News
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBA

Yearbook
1:30-2:20 p.m. Friday
Capture Your Readers With Feature Writing
Feature writing can be compelling, exciting and convincing. But too often, yearbook writing slides into boring. This session will discuss techniques that will make your writing shine.
404, Hilton, 4th Floor
Ann Thorne, Missouri Western State University

New Member/Student Leadership
1:30-2:20 p.m. Friday
Let’s Train Leaders
This special instruction for new advisers to train student leaders. Veteran advisers representing all media will provide you with tip and tricks to bring out the best in your students.
4C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Kelly Messinger, Capital University
Charles G. Bailey, Marshall University
Mat Cantore, Hudson Valley Community College

Media Law
1:30-2:20 p.m. Friday
The Lawyers are In
Get questions answered on legal issues which face your student media.
415, Hilton, 4th Floor
James Tidwell, Eastern Illinois University
James Hemphill Esquire, Graves, Dougherty, Hearon, & Moody

Broadcast
1:30-2:20 p.m. Friday
Janet and Bono and Cher? Oh my! Current Regulation of Indecent Broadcasts
Earlier this year, the Supreme Court upheld the FCC’s regulation of indecent broadcasts. What does that decision mean for your station? And what’s still to come in the ongoing legal process? The presenter is a former program director and air talent, he is now in his fourth decade of trying to explain what “indecent” means.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Greg Newton, Ohio University

Professional Development/Newspaper
1:30-2:20 p.m. Friday
Battling the Tranquility University Syndrome: Covering “Bad News” on Campus
At both private and public colleges there can exist pressure on student-reporters and faculty advisers to modify news coverage about sensitive or controversial matters. What happens when legitimate news is unflattering to the college? Do newspapers on these campuses exercise prior restraint? Should they? Who decides? When doe the paper cross the line? What happens when the president or another school official calls? A veteran adviser shares his experiences and insights, and offers practical advice about reactive and proactive measures to help put out fires or avoid them, including possible incorporation.
410, Hilton, 4th Floor
Shawn Murphy, SUNY Plattsburgh

Church-Related
1:30-2:20 p.m. Friday
Pushing the Envelope: Covering Tough/Negative News on Faith-Based Campuses
Students at church-related schools need not shy away from covering difficult stories, they just need to know how to approach them. Learn the ropes of this delicate balancing act from two advisers with years of experience (and may be a battle scar or two?!
406, Hilton, 4th Floor
David Dixon, Malone University
Tim Posada, Azusa Pacific University

Research/Newspaper
1:30-2:20 p.m. Friday
Media Business Models
The turmoil in the media industry has researchers looking to new models both in the U.S. and in media markets abroad. Researchers from the University of Texas at Austin School of Journalism who have studied both multimedia and media industries in other cultures and markets will share their insights. Their work may provide new perspective for planning your career or organizing your student media operation.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
George Sylvie, University of Texas

Diversity
1:30-2:20 p.m. Friday
Working With Non-Traditional Students
Not every student is coming to the newsroom right out of high school. Some, especially in this economy, are returning to school after months, years or even decades in the work world. Others are trying to balance caring for children, working a full-time job or additional life demands with the demands of your newsroom. Find out what research – and past experience -says about working with non-traditional students in your media venue from an adviser who’s worked with many. Tips also will be offered on how to be the “boss” of someone older than you.
403, Hilton, 4th Floor
Anne Christiansen-Bullers, Johnson County Community College

Advertising-Business-Marketing
1:30-2:20 p.m. Friday
Advertising and Editorial–Why Can’t We Just Get Along
Two veteran newspapermen turned college media advisers discuss how to improve the relationship between the editorial and advertising staffs while maintaining the line that runs between the two departments. Be prepared to discuss the relationship in your office and find out how to make it better.
9C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Paul Bittick, Mustang Daily, Cal Poly, San Luis Obispo
David Waddell, The Orion, California State University, Chico

Photojournalism
1:30-2:20 p.m. Friday
Video Journalism for the Web
A quick look at what it takes to shoot, edit and produce short documentary videos for the Internet and how such videos differ from traditional broadcast news. Look at how such projects involve research, shooting, editing, interviewing as well as storytelling.
Salon J, Hilton, 6th Floor
Jorge Sanhueza-Lyon

Affiliate Session
1:30-2:20 p.m. Friday
Community College Journalism Association Business Meeting
CCJA members will gather to discuss the status of the Community College Journalism Association.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Robert Muilenburg, Del Mar College

Magazine
1:30-2:20 p.m. Friday
The Death of The Good Life and the Future of Local Magazines
From 1997-January 2009, The Good Life was a thoughtful, well-regarded city magazine with high editorial standards. Being free, the widely distributed magazine’s only income was derived from display advertising, which withered in the faltering economy, causing the magazine to fail. The magazine’s publisher and editor, who created The Good Life, talks about the lessons learned and future opportunities in small magazine publishing.
602, Hilton, 6th Floor
Rebeca Melencon, former publisher, The Good Life

New Media/World Journalism Institute/Technology/Newspaper
1:30-2:20 p.m. Friday
Online Models That Will Give Your Newspaper Greater Reach
Lessons from Newsplex: Software and content ideas for the student press. What is the best way to go digital today? This session will compress the best practices in mainstream newspapers into lessons learned in the Newsplex at the University of South Carolina. Suggestions on specific software and vendors will be discussed by a technology futurist with a background in broadcasting. This session is designed for people with an existing knowledge of new media. The presenter is a technology futurist who specializes in research on new media technologies and consumer behavior.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
August E. Grant, University of South Carolina

New Media
1:30-2:20 p.m. Friday
Intranet Not Internet
Use an online system to manage internal communication, assignments, advertising, calendars, policy and procedures, handbooks, etc.
408, Hilton, 4th Floor
Kristin Millis, University of Washington
Daniel Bachhuber, Copress

Daily Newspaper/Magazine/Student Leadership
1:30-2:20 p.m. Friday
For Editors Only: Rule with an iron fist yet wear a velvet glove
If you work at a big newspaper at a big school, maybe it’s easy to recruit a shiny, happy staff that always makes deadline and fills pages with pristine copy. But for the rest of us, it’s about small staffs, tight deadlines, and short tempers. So how can you find staffers who aren’t slack-jawed, bend them to your will, and publish a paper that competes with the big boys? Learn the Five Rules of Ruling Well from an adviser whose staff of eccentrics has won a couple of national awards by doing things a little differently.
412, Hilton, 4th Floor
Michael Koretzky, Florida Atlantic University

Special/Newspaper
1:30-2:20 p.m. Friday
Surviving “Survivor”: Covering TV in an Extreme Environment
Learn about writing and reporting about entertainment and TV when you’re away from your couch and computer. A TV critic and journalist who was on-location with CBS’ “Survivor” for the past three seasons will reveal behind-the-scenes secrets and discuss everything from working with publicists to reporting on-location.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Andy Denhart, Stetson University

Two-Year College/Non-Daily Newspaper
1:30-2:20 p.m. Friday
Done in a Week
How to develop a back-to-school issue, train next year’s staff, keep your sanity, and make a boatload of money.
Salon H, Hilton, 6th Floor
Cathy Stablein, College of DuPage

TCCJA
1:30-3:20 p.m. Friday
Texas Community College Journalism Association/TIPPA Advisers Business Meeting
TCCJA Advisers should make plans to attend this business meeting where TCCJA and TIPA matters will be discussed.
400, Hilton, 4th Floor
Matthew Connolly, Austin Community College

Broadcast
1:30-2:20 p.m. Friday
Underwriting
Getting an appointment to present your case is just the beginning. The sale starts by researching the client’s needs and how your station’s strengths can help the client. Listening to the needs of the client helps tailor your presentation. Sell the strengths of your audience. The follow-up and customer service can close the deal. Part sales pitch, part psychology, part data crunching. All these skills go into making the sale.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
H. June Fox, Director of Station Relations, DEI
J.C. Patrick, Director of Corporate Support, KUHF Houston Public Radio

Broadcast
1:30-2:20 p.m. Friday
Radio & TV Adviser Syllabi Exchange
copy to come
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBA

CMA
2:30-4:20 p.m. Friday
CMA Advisory Council and Membership Meeting
Members of the CMA Advisory Council, which includes project and committee chairs or their designees, meet with CMA’s Board of Directors to discuss activities and programs planned for the coming year. CMA Members are also invited to provide input and bring up concerns and suggestions.
Salon K, Hilton, 6th Floor
Ken Rosenauer, Missouri Western State University

Church-Related/Diversity
2:30-3:20 p.m. Friday
Diversity: Covering Race, Ethnicity and Culture on a Faith-Based Campus
Church-related schools must cower when it comes to covering our diverse world. Find out how to effectively and sensitively cover race, ethnicity,m etc. on a faith-based campus from two experienced advisers.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Mike Longinow, Biola University
Tim Posada, Azusa Pacific University

Daily Newspaper
2:30-3:20 p.m. Friday
Writing Sports Profiles
Profiles are meant to offer a slice of life, an insight into an athlete’s life either on or off the field. Learn how to capture readers by telling stories, not by repeating stats and awards, something that takes care and effort.
404 Hilton, 4th Floor
Joe Gisondi, Eastern Illinois University

Daily Newspaper
2:30-3:20 p.m. Friday
The Big Story
A big story — whether it’s a crime, suspicious death, protest, administrative edict, a big hire or fire — makes a huge splash at first. But if fizzles when uncooperative officials won’t talk, and no one on staff takes ownership. How to mobilize your staff to cover short-,middle-and long-term follow-ups and keep the story alive using public records, alternative storytelling forms and perseverance.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Erica Beshears Perel, University of North Carolina
Andrew Dunn, editor-in-chief, The Daily Tar Heel

Broadcast
2:30-3:20 p.m. Friday
Starting a Campus Online TV station
This session will concentrate on starting a Student operated campus TV station. It will include broadcasting on the internet (VOD), using campus cable system for broadcasting, and streaming sporting events and how to operate and promote the station. Student staff will be on hand to answer questions.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Hank McDonnell, University of the Incarnate Word

Broadcast
2:30-3:20 p.m. Friday
Top Ten Video Production Tips
Ten steps to make your production more professional, more interesting, and less “accessish.”
8A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Dan Knight, The University of Texas-Austin

Non-Daily Newspaper/Design/Two-Year
2:30-3:20 p.m. Friday
Designing to Capture the Reader: The Basics and Beyond
A veteran page designer for broadsheet, tab and quarterfold daily newspapers and monthly magazines presents many examples of the good, bad, ugly, attractive and effective along with suggestions of how to achieve success and what to avoid.
412, Hilton, 4th Floor
Gina Bowden-Pierce, Design/Copy Editor, St. Petersburg Times

Design/Newspaper
2:30-3:20 p.m. Friday
Cutting Edge Design
We’ll take a look at what professionals are doing with the design and format of their newspapers to entice readers into the page. A look at what is not the norm.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Randy Stano, University of Miami

Advertising-Business-Marketing/Student Leadership
2:30-3:20 p.m. Friday
Organizing and Training Your Newspaper Advertising Staff
Learn how to set up a smooth-running and successful advertising staff from an experienced adviser. Recruiting and training your staff will be covered as well as tips for getting the most out of your sales team.
Salon H, Hilton, 6th Floor
Bitsy Faulk, Texas Christian University

New Member/Professional Development
2:30-3:20 p.m. Friday
From Rat’s Race to Snail’s Pace
This workshop is a must for the media professional who has switched from working in a busy newsroom for other fast-paced media outlets and suddenly starts worrying about such strange things as tenure or student evaluations. One minute you’re thinking about libel; the next you find yourself serving on academic committees or sitting in endless faculty meetings with people who have Ph.D.s. and insist on being called “doctor”. How do former news people survive in an academic setting?
4C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
D’Arcy Fallon, Wittenberg University

Daily Newspaper
2:30-3:20 p.m. Friday
What Do I Care? Covering Government and Engaging Your Audience
Why should your readers give a darn about politics and government unless it’s going to be on an exam? In this discussion-based session, Brandi Grissom of the Texas Tribune will answer your questions about how to use your sources, documents and social media to make politics and government at least interesting to readers, if not sexy.
410, Hilton, 4th Floor
Brandi Grissom, Texas Tribune

New Media
2:30-3:20 p.m. Friday
It’s the Story!
The beauty of online journalism is the plethora of ways to tell the story. Learn how to visualize an online package for best storytelling. Enhance print stories with online presentation through video, podcasts, soundbytes, interactive maps, photo slideshows, graphs, and interactive tools.
408, Hilton, 4th Floor
Jason Manning, Arizona State University

Magazine/Yearbook
2:30-3:20 p.m. Friday
Sports: All Questions Answered
Eric Adelson, a widely published freelancer and former senior writer for ESPN Magazine, shares the lowdown on great sports reporting. Come armed with plenty of questions about sports coverage on your campus and on the national scene.
Salon F, Hilton, 6th Floor
Eric Adelson, Freelance Writer

Media Law
2:30-3:20 p.m. Friday
Fixing FERPA
The Family Educational Rights and Privacy Act is a federal law that protects the privacy of student education records at schools that receive federal funds. But universities have increasingly used FERPA, with the support of federal regulators, to regularly deny release of information never intended to be covered up by FERPA. Because of the new presidential administration and other factors, the time seems ripe to fix FERPA. Come see how you and your staff can get directly involved in this mobilization effort.
602 Hilton, 6th Floor
Kevin Schwartz, University of North Carolina
Frank LoMonte, executive director, Student Press Law Center

Broadcast
2:30-3:20 p.m. Friday
Underwriting
Getting an appointment to present your case is just the beginning. The sale starts by researching the client’s needs and how your station’s strengths can help the client. Listening to the needs of the client helps tailor your presentation. Sell the strengths of your audience. The follow-up and customer service can close the deal. Part sales pitch, part psychology, part data crunching. All these skills go into making the sale.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
H. June Fox, Director of Station Relations, DEI
J.C. Patrick, Director of Corporate Support, KUHF Houston Public Radio

Broadcast
2:30-3:20 p.m. Friday
New Broadcast Advisers Roundtable
Welcome all new advisers, whether your job only includes broadcast or will soon include broadcast, come meet with fellow new advisers. Learn about the struggles and successes we’re each having and some things you can do to strengthen yourself and your program. Also learn about some of the important news and events to keep an eye on.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Charlotte Nisser, University of Oregon and CBI Vice-President

Career Development
2:30-3:20 p.m. Friday
Getting the Right Internship for You
Everyone says you need an internship if you want t get a job in journalism after you graduate. How can you find one that will teach you what you need to know and let you add to your portfolio? Can you find one that won’t cost you money you don’t have? What should you do to be chosen for competitive internships, and what questions should you ask to make sure you won’t be making coffee and running errands listen of getting out there and covering stories?
402, Hilton, 6th Floor
Jody Beck, director, Semester in Washington Program Scripps Howard Foundation

Vendor Session
2:30-3:20 p.m. Friday
Putting Your Best You Forward: Making the Best First Impression
This interactive session will provide skills that will set you apart from others by empowering you to perform at the highest level as you interview for the internships and real-life jobs. Covering everything from non-verbal messaging to portfolio building, this is one session that will make a difference!
406, Hilton, 4th Floor
Marcia Meskiel, Taylor Publishing

Advertising-Business-Marketing
2:30-3:20 p.m. Friday
Bundling Your Media
How Texas Student Publications progressed to become Texas Student Media and now have a full media bundling initiative that has given our staff a full plate of sales experience to take with them.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Brad Corbett, University of Texas Student Media
Carter Goss, University of Texas Student Media

Professional Development/New Media
3:30-4:20 p.m. Friday
Where Do We Go Next? Impact of Internet and Economy on Student News Media
The session addresses the impact of the Internet and the economy on news media in the age of convergence, with a focus on student publications. The presentation reviews background and provides advisers with possible recommendations to combat the “news-should-be-free” mentality that has developed in our society with the Internet. Information is provided on student news media serving their campuses as the primary multimedia news organization for all audiences-students, faculty, staff, alumni, as well as the economic supporters. The presentation identifies areas of concern and solutions using available resources.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
William Mulligan, California State University-Long Beach

Media Law
3:30-4:20 p.m. Friday
Avoiding the Libel Trap
A look at the myths and realities of libel and defamation–and some common red-flag scenarios that should alert you that it’stime to call the lawyers before you publish.
402, Hilton, 4th Floor
James Hemphill, Esquire, Graves, Dougherty, Hearon & Moody

Broadcast
3:30-4:30 p.m. Friday
CBI National Student Production Awards Presentation
CBI will salute the best in student television and radio production at this ceremony for the National Student Production Awards contest. Students from all over the nation competed for top honors in 21 categories. The judges were professionals in the fields and journalism and mass communications faculty/staff members. This ceremony will include samples of the winning work from each category. Some of the categories include, Best VJ, TV Newscast, Video Technical Production, Music Video, DJ Air Check, Public service Announcement, Station Promo, Sports Reporting and more! In addition, we also recognize those members who have gone above and beyond to help the organization.
9C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
CBI Board

Advertising-Business-Marketing
3:30-4:20 p.m. Friday
Working With National Ad Agencies
Representatives from two national ad agencies discuss how you can improve the relationship between your newspaper and the agencies. Understanding their needs and working with them could result in more national ads for your publication.
408, Hilton, 4th Floor
Rachael Pope, Alloy Media + Marketing

Design/New Media
3:30-4:20 p.m. Friday
Multimedia Road Maps
How do you effectively plan your stories to work across multiple platforms? We’ll give you some handy tips to plug into your multimedia GPS to make the most of your opportunities.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Tracy Collins, Arizona Republic

Yearbook
3:30-4:20 p.m. Friday
Covering it All
What content works for each section of the yearbook? Using a variety of techniques and flexibility, yo can add more people, programs,trends and news to your book, but use less space with fact boxes and sidebars. You’ll get more complete coverage of the school year.
404 Hilton, 4th Floor
Randy Stano, University of Miami

Non-Daily Newspaper/Two-Year College
3:30-4:20 p.m. Friday
What Do You Mean You Can’t Find a Good Feature to Do? There Are Hundreds All Over Campus and Nearby!
What makes a good feature and how to take it from an idea to a readable reality. A handout with more than a hundred you can adapt to your publication will be distributed.
412, Hilton, 4th Floor
Tom Pierce, part-time copy editor, St. Petersburg Times

Associated Collegiate Press
3:30-4:20 p.m. Friday
The Pacemaker
Since 1927, the Pacemaker has been the highest honor ACP gives to its members and one of the top honors in student journalism. Come and see a collection of the finest publications in the country and how they are setting trends. We can’t promise you a Pacemaker after attending this session, but you should leave inspired and with a few new ideas to implement in your publication.
602, Hilton, 6th Floor
Logan Aimone, Executive Director, Associated Collegiate Press

Magazine/Design/Yearbook
3:30-4:20 p.m. Friday
Magazine Design for Non-Designers
An editor may be a whiz with print, but completely lost when told to create a magazine spread from scratch. A seasoned digital designer and art professor takes non-designers through the basic steps of page design, and warns of pitfalls that often snare beginners–it’s two years of design school in 50 minutes. These principles are good for print as well as web page design.
406, Hilton, 4th Floor
Dennis Darling

Yearbook/Design
3:30-4:20 p.m. Friday
Yearbook Design
If you are new to the world of graphic design or are just looking for a refresher course, join the design editor of the Cactus yearbook for this session. Get a jump start on the design of your book, feedback on your ideas and tips for tackling one of the most important parts of any yearbook.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Irene Farrimond, University of Texas-Austin

Magazine
3:30-4:20 p.m. Friday
Writing an Engaging Magazine Narrative
Texas Monthly executive editor Skip Hollandsworth explains step-by-step how to master the longer narrative articles at the heart of every great magazine, as well as telling the story of how the narrative form led to his successful career as a magazine writer.
Salon F, Hilton, 6th Floor
Skip Hollandsworth, executive editor, Texas Monthly

Special
3:30-4:20 p.m. Friday
Foreign Reporting in the Digital Age
Veteran foreign reporter Charles Sennott says he’s taken the last great ride in foreign reporting, and he’s emerged optimistic about the future of the international news business. Sennott, the co-founder and Executive Editor of the popular international news site GlobalPost.com, explores the keys to the success of journalism in the digital age and the possibilities for a new generation of journalists who want to cover the world.
Salon H, Hilton, 6th Floor
Charles Sennott, GlobalPost.com

Hall of Fame
4:30-5:20 p.m. Friday
CMA Hall of Fame Committee Meeting
Members of CMA’s Hall of Fame Committee will meet with Chair to discuss candidates for 2009
401, Hilton, 4th Floor
Amy Kilpatrick, University of Alabama, Birmingham

Newspaper/Magazine
4:30-5:20 p.m. Friday
Freelancing 101
This information-packed workshop teaches you how to market newspaper and magazine articles; how to write effective query letters; how to run a writing business and save on taxes; and how to prosper even during hard times. With the skills you will learn, you can make enough money freelancing to not have to work during school or summers; you can have a second stream of income you graduate; or you can become a full-time freelancer.
4C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Victoria Goff, University of Wisconsin-Green Bay

Non-Daily Newspaper/Two-Year College
4:30-5:20 p.m. Friday
Wringing the Bad Writing Habits Out of Your Eager but Inexperienced Staff
From editorializing to wrong style to wrong style to mangled attribution to sloppy grammar, the sins of news writers are many. It’s time you let an experienced adviser and professional copy editor share some ways to shake up and shape up your staff!
412, Hilton, 4th Floor
Tom Pierce, part-time copy editor, St. Petersburg Times

Advertising-Business-Marketing
4:30-5:20 p.m. Friday
Creating Revenue Streams from the Web Edition
More and more advertisers want to reach the college demographic and you have the single tool that plugs students in. You need to create a menu of options that can cater to the variety of budgets and needs of existing and new advertising clients. Creating revenue from the online edition goes beyond selling banner ads. Learn how to position the banner ad and other alternatives in buying the online edition. Case studies and options for third party apps will be provided.
408, Hilton, 4th Floor
Kris Kirk, College Media Network
Lara Hanson, College Media Network

First Amendment
4:30-5:20 p.m. Friday
Private Schools and the First Amendment
Private schools have different kinds of challenges, not the least of which is educating a campus about the benefits of understanding and valuing the First Amendment. Since the First Amendment does not necessarily exist on the private school campus, it’s imperative to act “as if” it exists. Join the conversation about how to work with administrators, professors and students to get them to recognize that a free student press is essential to the health of the community.
402, Hilton, 4th Floor
Frank LoMonte, Executive Director, Student Press Law Center
Mark Witherspoon, Iowa State University

Broadcast
4:30-5:20 p.m. Friday
CBI Membership Meeting
All staff and advisers from CBI member stations are invited for an update of the state of the organization and to share ideas about the future.
9A, Convention Center, Third Floor, 4th Street Exit from Hilton
CBI Board members

New Member
4:30-5:20 p.m. Friday
Speed Mentoring From Veteran Advisers For New Advisers
If you have heard of “speed dating” then you know what is in store, only you will be networking and trolling for advice in three-minute blocks with CMA veterans. Come on; bring those business cards and have some fun!
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Amy Kilpatrick, University of Alabama-Birmingham

College Media Advisers
5:30-6:30 p.m. Friday
Advisers’ Reception
CMA members are invited to come together to make plans for dinner and the evening. And to get themselves updated on what’s going on with their colleagues around the country.
Foyer, Salon J. Hilton, 6th Floor

TCCJA
5:30-7:30 p.m. Friday
Texas Community College Journalism Association Awards Banquet
Texas Community College Journalism Association members should attend the awards banquet for a fine meal and announcements of live and canned contest results. (members only)
Salon G, Hilton, 6th Floor
Matthew Connolly, Austin Community College

Career Development
6 p.m. Friday-8 a.m. Friday
Job Fair: Saturday Interview Lists Posted
The schedule for the Job Fair interviews will be posted and students can check the list to see if they have been selected for an interview on Saturday. Some students will be selected for more than one interview, so be sure to check all recruiter lists. These interview lists with times for each interview will be posted Friday evening and will be left up over night on a cork board in the area where the resume and cover letter drop-off boxes were.
Austin Grand Ballroom foyer, Hilton, 6th Floor
Bonnie Thrasher, Arkansas State University

Newspaper
7-7:50 p.m. Friday
Don’t Blow Your Top
Actual college front-page headline: “SGA holds B&F workshop.” Does this grab you by the throat and scream READ ME? What about a lede that begins, “MDCC observed Sustainability Day on October 24 in an effort to encourage students and faculty to become aware of environmental implications of their consumer choices. . .”? Learn how to make the beginning of your stories better by watching them rewritten right in front of you. Bring your newspapers and magazines, and a professional editor will revamp their tops in 60 seconds. If you don’t like what you see, the editor will eat an insect. And you’ll get to snack on some free non-insect food.
404, Hilton, 4th Floor
Michael Koretzky, Florida Atlantic University
Ruth Witmer, Indiana University

Special
7-8 p.m. Friday
Hormones & Headlines
Newsroom sex is like a swine flu epidemic–you can’t stop it, you can only contain it. So how do you deal with dating editors? Even worse, how do you handle the collateral damage from the inevitable breakup? Come join our discussion and nibble on aphrodisiac foods like chocolate and almonds. WARNING: Due to space/food limitations, this session is open only to EICs and editors-elect.
CMA Presidential Suite, Hilton, 1232
Michele Boyet, Florida Atlantic University
Barbara Schlichtman, University of Alabama

College Media Advisers
9-11 p.m. Friday
Advisers’ Get Together II
Advisers, not ready to go to your room and watch reruns of Lost? Drop by the CMA suite, visit with the officers and other advisers you may not have met at the reception earlier in the evening.
Presidential Suite, 1232 Hilton

Sponsored by Alloy Media + Marketing
11 p.m. Friday-1 a.m. Friday
Midnight Snack and Cereal
Refine your feature writing over Frosted Flakes , finesse your front page over Froot Loops, and analyze your A&E section over Apple Jacks. Our free critiques will show you the Trix of the trade and some Bran-new ways of doing things. Bring your newspapers and magazines, and we’ll bring the cereal, milk, bowls, and spoons. You can also win prizes at the First Amendment Game Show, Ethics Hold’em poker tournament and Speed Team Scrabble.
Austin Grand Ballroom, pre function, Hilton, 6th Floor
Michael Koretzky, Florida Atlantic University
Michele Boyet, Florida Atlantic University

Special
11:30 p.m. Friday-1 a.m. Friday
First Amendment Game Show
So, you’ve come to the midnight cereal and critiques out in the foyer. Now see what you know about the First Amendment. Come on in and show what you know.
Salon G, Hilton, 6th Floor
Michael Koretzky, Florida Atlantic University
Michele Boyet, Florida Atlantic University

SATURDAY

Special Event
6-7 a.m. Saturday
Run or Walk a Mile (or Two or Six!), Part II
In case you missed us Friday, here’s a second chance to get to know downtown Austin. After meeting in the Hilton lobby, we will go down the street a few blocks to enjoy the view of the area as we take in the early morning air. . Join the tour guides listed below for a refreshing start to the day.
Hilton Lobby
Select your leaders

8 a.m. Saturday-2 p.m. Saturday
Convention Registration
If you have questions or need help, this is your convention information center.
Governor’s Ballroom foyer, Hilton,4th Floor

CMA
8-8:50 a.m. Saturday
CMA Committee Meetings
Members of CMA’s committees will meet with committee chairs during this session to discuss plans for 2010, especially programming for the spring National College Media Convention in New York, March 14-16, 2010-, and the fall National College Media Convention in Louisville, KY Oct. 28-31, 2010. Committees are always seeking more volunteers, so if you are interested in becoming more active in CMA please free to drop in and see how you can become more involved. Coffee will be served.
Salon A, Hilton, 4th floor
CMA President , Ken Rosenauer, presiding

8 a.m. Saturday-4 p.m. Saturday
Let Us Know What You Think
We want your opinion. Fill in the session evaluation form located either in or near each session room and drop it one of the collection boxes. Also, be sure and fill overall convention evaluation form and let us know how we can improve the one next year in Louisville, KY. There is also an overall evaluation form located in the back of this program.

8 a.m. Saturday-4 p.m. Saturday
Send Us Your Tweets or Become a Facebook Fan, Check Us Out for Any Changed or Canceled Sessions
Let us know what sessions you like or don’t like about the Austin convention. What you think about the overall convention. What you think about Austin.
Friend. Follow. Tweet. Post. Tag. Fan. Accept. Reject. We’re doing it, social networking, that is. Are you? Join in on the conversation by following us on Twitter. Tweet questions, answers, suggestions, thoughts, ideas, links, etc. all in real-time. You can even Tweet on your cell… from a New York convention, perhaps. Follow us. @CollegeTalk is our name – www.Twitter.com/CollegeTalk is our domain.

Does Twitter cause nausea, headaches or other serious side effects? Become a Facebook Fan and receive updates and notifications on CMA news, as well as, interact with us on our discussion board by posting photos, videos, links or anything else you feel we should know about. Here we are www.Facebook.com/CollegeTalk. Where are you?
Career Development I
8:30 a.m. Saturday-noon
Job Fair Interviews
(participation limited)
Media recruiters will conduct 20-minute interviews with students whose names were posted on Friday. Recruiters will seek candidates for both internships and job openings. Only those students who submit resumes and have their names posted for interviews may participate in this portion of the Career Fair.
Salon B, Hilton, 4th Floor
Bonnie Thrasher, Arkansas State University

CMA
9 a.m. Saturday-noon
Publication Critiques (Session 2)
Students and advisers who are registered for critiques should go to their assigned table at the assigned time. Print critiques will be in the foyer, outside the Austin Grand Ballroom. Schedules will be posted at the CMA information table in the pre-function area outside the Austin Grand Ballroom, 6th floor, Hilton.
Austin Grand Ballroom foyer, Hilton, 6th floor
Richard Finnell, coordinator, University of Texas

Special Session
9-9:50 a.m. Saturday
Convergence on a Dime: Student Media Migration to the Web
Wartburg College Communication Arts students designed and developed a new online media called The Circuit (www.wartburgcircuit.org) that launched in September 2008. The Circuit is a converged Web site using news stories from the student newspaper, a weekly news webcast from the student cable TV channel and original video by Circuit staff members. Other interactive features include photo galleries, weekly polls and a blogging network. The Circuit also has several “sub-sites” that provide campus organizations with a place to post information.
This will be of special interest because of the minimal cost to build the Web site and it is a flexible alternative to more costly options. The system is user-friendly and can be updated at anytime using templates for submitting text, video and audio. The Circuit is a finalist for an online Pacemaker Award and earlier this year won Best Web site from the Iowa College Media Association.
6A, Convention Center, 3rd floor
Cliff Brockman, Wartburg College
Spencer Albers, The Circuit manager, Wartburg College

Magazine/New Media
9-9:50 a.m. Saturday
Starting from Scratch . . . Scratching an Itch. How to Start and Maintain an Online Magazine as a Stand-Alone or Newspaper Complement
Student journalists (if we teach them right) yearn to transcend the inverted pyramid they’ve mastered (if we teach them right) to write a variety of pieces suitable as long from journalism, columns or general interest pieces. One way to accommodate that is to create an online magazine that allows them to explore form and voice. This session will describe how one program managed the heavy lifting of starting a general interest magazine from scratch and how it has maintained that magazine. We will address questions concerning editorial philosophy, staffing, operations an continuity.
6B, Convention Center, 3rd Floor, 4th Floor Exit from Hilton
Pat Miller, Valdosta State University
Ted Geltner, Valdosta State University

New Member
9-9:50 a.m. Saturday
New Adviser Short Course III
As if a new adviser doesn’t have enough to deal with,we will give you an overview of the business side with budgets and advertising. Governance models will round out the session.
4C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Matthew Cantore, Hudson Valley Community College
Sacha DeVroomen Bellman, Miami University
D’Arcy Fallon, Wittenburg University
Erin Gibson, University of Southern Indiana

Church-Related/New Media
9-9:50 a.m. Saturday
Convergence and New Media for Small Schools with Small Budgets
Don’t be intimidated about launching into media convergence and new media. Let a faculty adviser with a solid background in graphic design and media convergence help guide you into what may be (for you) “uncharted waters.”
5B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Tamara Welter, Biola University

Multimedia
9 a.m. Saturday-noon
Soundslides
Soundslides makes combining still images with audio a feasible multimedia storytelling option for any journalist. In this session we will take still photos and MP3 audio files and produce a multimedia flash presentation ready to add to your Web site. We’ll walk through the process from importing and editing to export and posting for the Web. Bring a set of headphones. (prior registration and additional fee required)
5C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Maira Garcia, graduate student, Texas State University

Media Law
9-9:50 a.m. Saturday
Privacy and the Law
Even in a world of reality TV, in a time where everyone’s personal information is online, there’s sure a thing as a right to privacy–and legal consequences if you violate it. What topics should you avoid? What stories are fair game?
Salon F, Hilton, 6th Floor
Frank LoMonte, Student Press Law Center

Broadcast
9-9:50 a.m. Saturday
Broadcast Automation–Staying On the Air When No One’s There!
In today’s 24/7/365 “on demand” media world, shutting down at the end of a broadcast day is no longer a viable option. While the “automation” is a dirty word in many radio circles, the technology itself is neutral: this session will help you understand how to get the most out of your automation so that it complements…not replaces…your live airstaff. We’ll discuss the FCC requirements, practical hardware & operations considerations, and what solutions work best for various needs. The pros and cons of various manufacturers; automation solutions will also be touched on.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Aaron Read, Hobart & Williams Smith Colleges

Diversity
9-9:50 a.m. Saturday
Kicked to the Back
The overview of newsroom diversity looks at the history, goals and current state of diversity in journalism after threats connected with consolidation, changing national demographics and Internet use. Reflecting communities’ ethnicity is vital to effective journalism, yet disparity continues and indicates an escalating trend. An analysis of commentary from working journalists and researchers offers some suggestions for addressing the problems and widening the pool of journalistic diversity.
404, Hilton, 4th Floor
John Kendrick, Cottey College

Non-Daily Newspaper
9-9:50 a.m. Saturday
Recruiting and Retaining Staff
Tips for recruiting newspaper staff members from the high school ranks and from within your own college. Other suggestions include how to make your newsroom a place where they want to be and how to keep them there.
Salon G, Hilton, 6th Floor
Nils Rosdahl, North Idaho College

Daily Newspaper
9-9:50 a.m. Saturday
Cut the Crap: Eliminating Errors from Your Pages
Mistakes, large and small, eat away at your publication’s credibility. How can you and your staff stop them? After combing through a year’s worth of critiques to find the most common mistakes, an adviser offers tips on how to prevent them from sullying your own pages.
Salon D, Hilton, 4th Floor
Lola Burnham, Eastern Illinois University

Ethics/Newspaper
9-9:50 a.m. Saturday
Journalists’ Dilemma: Ethical Professionals in an Unethical Profession?
Conversations in U.S. mainstream journalism typically focus on the behavior of specific journalists or news media outlets, taking the industry’s professional norms as a given. Just as important is a conversation about whether those norms allow for ethical journalism A former journalist and journalism professor offers a challenge to conventional news media ethics.
Salon E, Hilton, 4th Floor
Robert Jensen, University of Texas-Austin

Design/Newspaper
9-9:50 a.m. Saturday
Elements of Design
We’ll cover the basics and advances of print design, with a focus on the changing rules of design at newspapers. We’ll take a look at current trends in news design and examine what comprises solid news design.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Scott Ladd, Austin American-Statesman

New Media
9-9:50 a.m. Saturday
One-Man Band
Do reporters need to know how to do it all? Get the list of the skills you need to get hired and move ahead in a multi-media industry.
408, Hilton, 4th Floor
Kristin Millis, University of Washington
Jason Manning, Arizona State University
Jason Young, Saint Louis University

Professional Development
9-9:50 a.m. Saturday
Changing Journalism and the Classroom
When the subject you teach is changing rapidly, how do you teach authoritatively? That’s the question many of us face as print shrinks and online journalism grows, with many of the rules about sourcing, objectivity, and ethics being tested in the process. This presentation will discuss the question of what we have to hold onto in terms of traditional journalism and what changes we should consider.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jonathan Silverman, University of Massachusetts-Lowell

Broadcast
9-9:50 a.m. Saturday
Radio Roundtable: Traffic
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Maggie Brennan, University of Wiscnsin-Madison
Sawyer Hilderbrandt, University of Wisconsin-Madison

Photojournalism
10-11:20 a.m. Saturday
Bringing Life Into Your Cutlines
The pictures have been selected. Now what about the cutline. A walk through how to write better cutlines with impact from the adviser of student publications at Berry College.
Salon D, Hilton, 4th Floor
Kevin Kleine, Berry College

Media Law
10-11:20 a.m. Saturday
Copyright Primer
Find out why you cannot take everything off the web and use it as your own work. Find out the guidelines that restrict copyright and advertising usage. The Digital Millennium Copyright Act will be covered.
Salon F, Hilton, 6th Floor
James Tidwell, Eastern Illinois University

Advertising-Business-Marketing
10-11:20 a.m. Saturday
Find Out What is Wrong or Right With Your Advertising
Join us for a fun, lively and interactive session designed to increase your bottom line. You are encouraged to bring copies of your advertising rate card and sales promotion pieces to this advertising exchange session. There will be plenty of opportunity to discuss your ideas and learn from an experienced professional.
Salon E, Hilton, 4th Floor
Kevin Schwartz, University of North Carolina

Broadcast
10-11:20 a.m. Saturday
Play Ball! Remote Broadcast Solutions for Sports Games & Other Live Events
Broadcasting sports games is a great way to build listenership and win friends in your school’s athletics department. Ditto for broadcasting live events like visiting lecturers and commencement ceremonies. But it’s also a lot of work! We’ll touch a bit on the operational side of things, but this session is specifically about the myriad array of options…some cheap, some not…for getting our sportscasters’ audio from the field back to the studios. IP Codecs, POTS Codecs, ISDN, webcasts, Marti RPU’s, cellphone, Internet and more! Why settle for lousy telephone audio when there’s so many better alternatives out there?
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Aaron Read, Hobart & William Smith Colleges

Ethics
10-11:20 a.m. Saturday
The Ethical Challenges of Covering Terrorism and Torture for Advisers and Students
What is the role of the student press when covering war and terrorism? When is coverage simply public relations from the White House or the Pentagon, and when is it true journalism? Should all coverage be fair and balanced?
Salon G, Hilton, 6th Floor
Trum Simmons, Harrisburg Area Community College

Broadcast/Professional Development
10-11:20 a.m. Saturday
Recruitment & Retention
Quick tips to help you recruit new staff and, once you have them in the door, how to keep them.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Warren Kozireski, SUNY Brockport

Broadcast
10-11:20 a.m. Saturday
Radio Structure and Formats
copy to come
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBA

Yearbook/Newspaper/Design/Magazine
10-11:20 a.m. Saturday
Bending Design Rules
The University of Miami adviser will teach you how far can you bend the rules in your yearbook and magazine design to keep your pages consistent,readable,legible and reader friendly. You’ll get a variety of examples of the good, the bad and the ugly.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Randy Stano, University of Miami

Non-Daily Newspaper
10-11:20 a.m. Saturday
Investigative Journalism
Come to this session and learn about investigative journalism from someone who knows.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Robert Bergland, Missouri Western State University

Non-Daily Newspaper
10-11:20 a.m. Saturday
Interviewing for the Great Story
Step-by-step, the awesome interviewer takes the source through a series of questions leading to a great story. This practical workshop provides practical approaches to setting up the interview, opening and closing the interview, organizing questions, avoiding pitfalls, and dealing with difficult interviewees.
404, Hilton, 4th Floor
Peggy O’Neal Elliott, University of South Carolina-Aiken

New Media
10-11:20 a.m. Saturday
Building an Online Alumni Site
Invite your past writers, editors, photographers and ad staff to return with an online site that builds a sense of community and opens the door for potential donors.
408, Hilton, 4th Floor
Kristin Millis, University of Washington
Peter Waack, Syracuse University

Yearbook/Career Development
10-11:20 a.m. Saturday
You Designed the Book…Now What?
Your yearbook is finished, and you just walked across the stage at commencement. What’s next? With a news media industry in flux, it’s every designer for themselves. Marketing yourself for multiple types of media jobs can propel you into the career you want. Learn tips on resume building, choosing internships, presenting portfolios and interviewing.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Eric Thurstin, Ivie & Associates

Professional Development
10-11:20 a.m. Saturday
Build + Launch Your Own Website in 80 Minutes
(Participants must bring their own laptops.)(Limited to 25 participants) (URL registrations and hosting plan are roughly $30; participants will need credit card.)
Who says your students are more tech-savvy than you? Learn to launch an interactive blog with text, audio and video. Participants will register their own URL, install publishing software and use software tools during this session. You will also create a simple social network and integrate that into their blog. Sounds difficult? Not with modern tools and an adventurous spirit. No know-how necessary.
4C, Convention Center, 3rd floor, 4th Street Exit from Hilton
Brad King, Ball State University

Design/Newspaper
10-11:20 a.m. Saturday
Why Design Matters
From print to Web to social media, a look t why design still has a role in visual communication.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Scott Ladd, Austin American-Statesman

Research
10-11:20 a.m. Saturday
Radio Personalities, Web Radio and Independence
Three College Media researchers will present peer-reviewed research papers on the topics: “You’re On the Air . . . But Who ARE You?”; “Interactivity and the Content Conundrum: An Analysis of College Radio Web Sites”; and “News Stories: An Exploration of the Relationship Between Decision Making and Independence Within University Journalism.”
5A, Convention Center, 3rd Floor,4th Street Exit from Hilton
Pamela Ohrt, Wartburg College
Jamie Lynn Gilbert, North Carolina State University
Robert Gutsche Jr., Marquette University
Erica Salkin, University of Wisconsin-Madison

Broadcast
10 a.m. Saturday-2 p.m. Saturday
Station Repair Clinic
Bring your specific station problems and meet one-on-one with a veteran broadcast adviser to help your station take the next step.
foyer outside 8A-8C Convention Center, Third Floor, 4th Street Exit from Hilton
CBI Board Members

Advertising-Business-Marketing
10-11:20 a.m. Saturday
Maximizing Your Potential Through Social Media
As the elements in your Journalism & Advertising Toolboxes continue to grow, we’ll take a look at the newest edition to the set–Social Media–and its potential for both the editorial and advertising sides of your organization. By using the same tool in tow different ways, both staffs can learn new tips and techniques that will allow their organizations to thrive in the meandering information and sales world. A discussion on growing your organization’s and your advertisers’ digital footprint through inbound marketing strategies will be the focus of this session.
5B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Charlie Weaver, Iowa State Daily

Newspaper
11 a.m. Saturday-4 p.m. Saturday
Editor in Residence, Part III
If you haven’t had an opportunity to sit down and have a one on one counseling session with a journalism expert, it’s not too late. Take advantage of this editor in residence program.
Sign up for a counseling session.
Austin Grand Ballroom foyer, Hilton, 6th Floor
Bill Elsen, retired, Washington Post

Photojournalism
11:30 a.m. Saturday-12:20 p.m. Saturday
Organizing the Photography Staff
A staffer for the Wall Street Journal said the best part of his job was not having to work with photographers. Knowing how to organize and to lead a photography staff is as much art as science. Come prepared to share ideas from motivation, organization, job descriptions to checking out equipment and critiquing their work.
Salon E, Hilton, 4th Floor
Bradley Wilson, North Carolina State University

Yearbook
11:30 a.m. Saturday-12:20 p.m. Saturday
Finding the Person in Personality Profiles
Learn how to capture a source’s essence through lively, descriptive and engaging personality profile writing. TulsaPeople’s senior editor will share tips for interviewing, sourcing, narrative feature writing and story flow in the pursuit of a profile that informs and entertains.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Joy Jenkins, TulsaPeople Magazine

Professional Development/New Media
11:30 a.m. Saturday-12:20 p.m. Saturday
Setting Standards for Multimedia Content: A Menu of Guidelines to Help Students (and Advisers) Maintain Quality on News Web Sites
Using the “Define Good” model by Michael Roberts of the Arizona Republic, Creightonian advisers and students developed an online manual of guidelines, standards and tutorials for online, including videos, slide shows, periodic updates and comments. How we developed that manual and how it worked to help editors, reporters, photographers and online producers in their work on the online site. (Will include handouts with tips for setting up your own guidelines and examples of our guidelines.)
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Carol Zuegner, Creighton University
Angie Zegers, technology coordinator, Creighton University
Molly Mullen, editor in chief, Creighton University
Jen Bischoff, online editor, Creighton University

Daily Newspaper
11:30 a.m. Saturday-12:20 p.m. Saturday
You Found What on the Internet?: Investigative Reporting at the Tips of Your Fingers
Discover how to find the names, numbers and investigative leads needed to turn ordinary stories into great ones.
6A, Convention Center, 3rd Floor, 4th Street Exit, Hilton
Ed Morales, University of Georgia

Two-Year College/Non-Daily Newspaper
11:30 a.m. Saturday-12:20 p.m. Saturday
Literary Journalism: Theory, Preparation and Practice
What is LJ? Why write it? Who can/should attempt it? When is it appropriate? Where is its place in the newspaper? Beyond theory (and well beyond the Inverted Pyramid)–a dozen principles on “the how” are included for preparation and effective practice. Several LJ examples from writers who have succeeded in both Journalism and Literature are included with the premise: “Learn from the Masters.”
404, Hilton, 4th Floor
Frank Coffman, Rock Valley College

Broadcast
11:30 a.m. Saturday-12:20 p.m. Saturday
Surveying College Radio: What to Do With the Data
Unlike their commercial counterparts who rely on Arbitron or Scarborough for listener information, college radio stations often collect data in-house using less sophisticated survey methods. This presentation will offer a brief overview of how stations can collect audience information and then delve into how to analyze and interpret survey data.
8 A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jamie Lynn Gilbert, North Carolina State University
Lisa Marshall, Muskingum University

Broadcast
11:30 a.m. Saturday-12:20 p.m. Saturday
Station and Community
Discussion of several ways you can help your station become a viable part of the community beyond the college grounds. Not only is this FCC law, but also it will help your station build its case when those ever-present budgeting questions arise.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Warren Kozireski, SUNY Brockport

Magazine/Newspaper
11:30 a.m. Saturday-12:20 p.m. Saturday
That’s Not Sick–It’s Funny
The Texas Travesty, published by the University of Texas-Austin, bills itself as the “nation’s largest circulation college humor magazine.” If you have thought of producing a humor issue after the manner of The Onion or The Harvard Lampoon, come meet the student editors who have been there, done that, answered all the angry phone calls.
Salon F, Hilton, 6th Floor
Matt Ingebreston, University of Texas-Austin

Broadcast/Professional Development
11:30 a.m. Saturday-12:20 p.m. Saturday
Learning Outcomes: The New Trend in Student Activities Broadcast Programs
There’s a lot of talk about “Learning Outcomes” in Student Affairs these days, what’s it all about? This session will discuss the trend, how you can create your own learning outcomes, measure the progress and results, and work with your students to provide the best learning environment you can. Not limited to broadcast, all media advisers are welcome to join. Will include job description handouts as well as sources to continue your own research on this topic.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Charlotte Nisser, University of Oregon and CBI Vice-President

Design/Newspaper
11:30 a.m. Saturday-12:20 p.m. Saturday
Collegiate Newspaper Design
We’ll take a look at what is happening with the design and looks of college newspapers across the country.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Randy Stano, University of Miami

Ethics/Design/Photojournalism
11:30 a.m. Saturday-12:20 p.m. Saturday
Fakin’ It With Photoshop, or 10 Ways to Destroy Your Credibility
From the home office here are the top 10 ways to try to fool your audience, fake out your associates, violate your ethical sensibilities and destroy your credibility. While Photoshop is a wonderful tool for making certain documentary pictures are displayed to their best effect, it is a power that must always be used for good, and never for evil.
Salon D, Hilton, 4th Floor
Bill Neville, University of Alabama, Birmingham

First Amendment
11:30 a.m. Saturday-12:20 p.m. Saturday
You Be the Judge and Jury
The Student Press Law Center’s executive director and a media lawyer who teaches at the University of Alabama-Tuscaloosa provide the facts surrounding several First Amendment cases. Then students and advisers discuss the case as a jury and rule on the outcome. Then the two media law experts will tell you what the outcome of the case was and the reasoning behind the court’s decision.
Salon C, Hilton,4th Floor
Frank LoMonte, SPLC executive director
Barbara Schlichtman, University of Alabama-Tuscaloosa

Non-Daily Newspaper/Two-Year
11:30 a.m. Saturday-12:20 p.m. Saturday
The Art of Writing Catchy, Narrative Ledes
Win readers by writing lucid ledes. This hands-on session teaches the difference between summary and narrative/anecdotal ledes.
Salon A, Hilton, 4th Floor
Cliff Anthony, Lorain County Community College

New Member/Professional Development
11:30 a.m. Saturday-12:20 p.m. Saturday
Why You Should Be On Facebook
Come on–you can do this. You will get an overview of how to get started on Facebook and how it can help you professionally and personally.
4C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Kelly Messinger, Capital University

Yearbook
11:30 a.m. Saturday-12:20 p.m. Saturday
Finding Sources
Finding sources can be difficult, but we’ll look beyond the box to discover the voices that will make your story complete. From the man on the street and the woman running next to you in the race to the smiling face on the Facebook profile, your sources are everywhere. Let’s find them.
6B, Convention Center,3rd Floor, 4th Street Exit from Hilton
Krista Nightengale, People Newspapers

New Media/Ethics
11:30 a.m. Saturday-12:20 p.m. Saturday
Challenges to Legal and Ethical Standards for News Reporting Online and in Social Media
As journalists move from reporting news in traditional broadcast and print media to posting news using online sites, news blogs and social media tools, how have the legal and ethical standards for journalism changed? And what challenges to verification, accuracy and independence do journalists face as they engage the immediacy and intimacy of reporting on the Internet?
Salon G, Hilton, 6th Floor
David Arant, University of Memphis

Special/New Media/Newspapers
11:30 a.m. Saturday-12:20 p.m. Saturday
From Newsroom to Living Room: College Newspapers and the Citizen Journalist
Over the last few years, the success of out-of-the-mainstream news sources (Breit Bart, Politico, Drudge Report, Huffington Post, etc.) have emphasized the importance of training and equipping students for entry into this rapidly changing news media landscape. This panel will discuss how college newspapers can serve as a lab for preparing students to continue careers in journalism outside mainstream news venues, particularly focusing on story sourcing, verification, and use of Web 2.0 platforms.
408, Hilton, 4th Floor
Tony Morris, Armstrong Atlantic State University

Broadcast
11:30 a.m. Saturday-12:20 p.m. Saturday
Radio Roundtable: Programming
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBD

Advertising-Business-Marketing
11:30 a.m. Saturday-12:20 p.m. Saturday
Consultative Sales vs. Traditional Selling
As consumers grow more informed and have the ability and expectation of interacting directly with their brands and services, it has become increasingly necessary for continuing training for sales reps and the business they service. This session will explore another strategy of inbound marketing–consultative sales and its potential for alternative revenue sources for your organization.
5B, Convention Center, 3rd Floor, 4th Street Exit From the Hilton
Charlie Weaver, Iowa State Daily

Special Yoga Event IIl
11:30 a.m. Saturday-12:15 p.m. Saturday
Take Off Your Shoes, Close Your Eyes and Breathe: YOGA BREAK Part lll
Yoga offers relief from the stiffness of sitting in conference sessions and a chance to clear your mind. Even a short yoga break can ease tired eyes, relieve stress and bring focus to thoughts. Yoga Alliance Registered Yoga Teacher Robin Bisha teaches movements and breathing that can be practiced in loose clothing. No special equipment required.
415, Hilton, 4th Floor
Robin Bisha, Yoga Alliance

SATURDAY MID-DAY

Photojournalism/Ethics
12:30-1:20 p.m. Saturday
Photojournalism Ethics
Through the use of Sissela Bok’s Model for Ethics Decision Making, this session allows photographers to explore the ethical challenges they and editors face on assignment and when editing. An award-winning journalist and scholar, Michael Prince has been a “shooter” for 30 years.
Salon D, Hilton, 4th Floor
Michael Prince, Olympic College

Yearbook/Career/Magazine/Newspaper
12:30-1:20 p.m. Saturday
What They Don’t Teach You in J-School: The Reality of Journalism Post College from Recent Grads
A panel of ‘07 and ‘08 journalism grads discuss the good, the bad, and the ugly of real-world journalism. Hear how they made it where they are now, and what they wish they would have known before they got there.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Lauren Parajon, Prevention Magazine
Mike Mitra, Washington Post Design Intern
Krista Nightengale, People Newspapers
Ashley Carter, Sweeney Public Relations
Eric Thurstin, Ivie
Rebecca Fontenot, The Alcade

Media Law
12:30-1:20 p.m. Saturday
Can You Keep Your Sources Confidential?
Journalists use confidential information and sources all the time, but how much protection do they really have if they are subpoenaed to testify in court or before a grand jury? Can they keep their notes, photographs and video out takes from becoming part of a court case? A veteran adviser and journalist discusses reporters’ privilege and the limited protection journalists have under certain circumstances.
Salon F, Hilton, 6th Floor
John Ryan, Eastern Illinois University

Broadcast
12:30-1:20 p.m. Saturday
Interacting With the Community, Programming Ideas
Ways that you can reach out to your community and develop new programs and content for the station. We’ll share programming ideas and success/failure stories for lots of age groups.
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
John Deveka, Loyola College

Broadcast
12:30-1:20 p.m. Saturday
Radio Show and Tell
On-air talent and producers play their work while other attendees and the moderator constructively critique it.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Chris Wheatly, Ithaca College

Professional Development
12:30-1:20 p.m. Saturday
Revenue Beyond Print Ads? Advisers Share the Wealth
College newspapers all over the country have figured out ways to increase revenue beyond advertising, yet we’ve done too little as a group to “spread the wealth.” This panel of advisers, moderated by University of Kentucky adviser Chris Poore, offers tips on how to bring in some extra cash. The format: discussion. Bring ideas that have worked for you. Let’s stop giving away the store to third-party vendors and start empowering ourselves to make money for student newspapers. Nobody else is going to do it for us.
Salon G, Hilton, 6th Floor
Chris Poore, University of Kentucky
Professional Development
12:30-1:20 p.m. Saturday
Running Faster in the Jungle
Advisers, if you have been out of the college newsroom for a while, or if you are plodding along in your second or third decade there, you will want to find out how returning veteran advisers keep/regain their enthusiasm and handle rapidly shifting technology, changing student attitudes, and create innovative teaching techniques. Led by an 11-year adviser who has returned to the fold after a 7-year absence. Discussion and ideas are encouraged.
5A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Dan Close, Wichita State University

Broadcast
12:30-2:20 p.m. Saturday
Demo Tape Critiques
Bring your radio or TV demo CD or DVD and get one-on-one feedback from the professionals. Sign-up for your 15 minute critique session at the CBI Table.
8 A&B, Convention Center, Third Floor, 4th Street Exit from Hilton
Various Radio Professionals

Design
12:30-1:20 p.m. Saturday
Showcase Austin09
Once again we scanned the globe (or at least the conference exchange tables) for the freshest design ideas and trends and will share what we’ve discovered. Come see if your publication is featured; if it is you can talk about your creation, while learning what your brilliant colleagues from all over are doing Bring plenty of sketch paper for this idea-loaded session.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jody Strauch, Northwest Missouri State University
Lee Warnick, Brigham Young University-Idaho

Magazine
12:30-1:20 p.m. Saturday
The Dying (but Not Dead) Art of the Book Review
A widely published reviewer of novels and nonfiction for newspapers and magazines gives a mini-workshop on the methods and future of the book review, in print and online.
Salon E, Hilton, 4th Floor
Michael Ray Taylor, Henderson State University

Non-Daily Newspaper
12:30-1:20 p.m. Saturday
The Successful Sports Section
Your paper needs more than dead game stories to make it worth reading. This comprehensive session includes tips on all types of sports reporting and writing, sports photos and design.
Salon A, Hilton, 4th Floor
Nils Rosdahl, North Idaho College
Steve Ames, Community College Journalism Association

First Amendment
12:30-1:20 p.m. Saturday
I’ve Been Censored. Get Me Out of Here!
You think your First Amendment rights have been violated–now what? Sometimes getting a lawyer and running to court should be the last thing on your mind. We’ll talk about both the legal and tactical ways to deal with censorship–and ways to censor-proof your publication to minimize your risks of being a victim.
Salon C, Hilton, 4th Floor
Frank LoMonte, executive director, Student Press Law Center

Technology/New Media
12:30-1:20 p.m. Saturday
New Media Tools for a New Media World
Wondering just what each tools and programs are out there to make your job as a journalist more productive? Whether you are a reporter, a copy editor, a blogger, a page designer or an editor, you’ll find something worth knowing at this panel discussion featuring some of Austin’s top new media professionals.
408, Hilton, 4th Floor
Omar Gallaga, Statesman Tech Writer, NPR’s All Tech Considered
Robert Quigley, Statesman Online Editor
Chelsea Stark, KEYE web producer
Eileen Smith, Web Editor, Texas Monthly

Advertising-Business-Marketing
12:30-1:20 p.m. Saturday
Advertising/Marketing Multimedia Platforms
What is integrated marketing, what you need to get started, how to analyze the target consumer, duties of an ad rep and how to design and develop media kits.
5B, Convention Center, 3rd Floor, 4th Street Exit From the Hilton
Dianne Harrison, Metropolitan State College, Denver

Daily Newspaper/New Media
12:30-1:20 p.m. Saturday
Web Writing Blows Chunks
Visitors to news Web sites “consume news” differently than daily newspaper readers. So, ideally, we ought to show our student writers that stories destined for the paper’s Web site should be written with those differences in mind.
6A, Convention Center, 3rd Floor, 4th Street Exit, Hilton
Mark Butzow, Western Illinois University

Non-Daily Newspaper
12:30-1:20 p.m. Saturday
Covering Suicide
While professional newspapers generally don’t cover most suicides, many college newspapers do. Why? When a faculty member or student takes his or her life it can have a profound impact on a whole dorm or department or even an entire campus. We’ll explore the practical and ethical issues in covering suicide–how to handle it responsibly, without sensationalism, and how to avoid the very real problem of copycat suicides.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Rachele Kanigel, San Francisco State University

Broadcast
12:30-1:20 p.m. Saturday
Radio Roundtable: News
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBD

Advertising-Business-Marketing
12:30-1:20 p.m. Saturday
Creating and Improving Special Sections
Looking for a new section to boost revenue? Current special sections becoming difficult to sell? Developing new special sections that fill your market and rejuvenate the old standards to keep the customer satisfied with the results will be discussed during this session. Bring your ideas and questions.
404, Hilton, 4th Floor
Paul Bittick, Cal Poly San Luis Obispo

Special Event
1:30-3:20 p.m. Saturday
‘Austin IV: Critique/Selection of Photos from On-Site Competition
The best work of the student photojournalists who shot Austin. on Thursday night and Friday will be examined. The best of the best of the “Austin. on-site” will be selected by photo professionals.
Salon G,Hilton, 6th Floor
Bradley Wilson, University of North Carolina

Multimedia
1:30-2:20 p.m. Saturday
Getting Online Quickly
This session includes the various forms of WordPress and how to decide which version to use, how to upload WordPress.org, customizing the site, choosing templates, basic web design and navitation. Geared toward getting smaller colleges online. Participants can follow along and build a free WordPress site on their own laptops.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Christina Drain, Pensacola Junior College

Photojournalism
1:30-2:20 p.m. Saturday
Getting Better Feature Photos: A Slice of Life
Kevin Klien, publications adviser at Berry College in Georgia, will discuss what makes a good feature photo and what photographers should look for to get them. Along the way, some view some award-winning examples of feature photos to emulate.
Salon D, Hilton, 4th Floor
Kevin Kleine, Berry College

Yearbook/Magazine/Newspaper
1:30-2:20 p.m. Saturday
100+ Story Ideas
After 50 short minutes, walk away with more than 100 stories that will charm, entice or surprise your readers. Even better, find ways for you and your staffs to generate your own.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Lori Brooks, Oklahoma State University

Broadcast
1:30-2:20 p.m. Saturday
Practical Operations Concerns About HD Radio
Wondering whether migrating to digital “HD Radio” is for you? We’ll take a relatively non-technical look at what HD Radio is, what it can…and cannot…do, and why it might be perfect for your station (or why you might never need it at all). Please note: if you’re already reasonably sure about “taking the plunge”, you may want to go to the “sister session”; “HD Radio Engineering Concerns”
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Aaron Read, Hobart & William Smith Colleges

Broadcast
1:30-2:20 p.m. Saturday
How to Create Great Promos Even if You’re Not Creative
The most creative promos win the awards, but the true test of a promo is whether it increases your listenership. A strategic approach to imaging will help turn your casual listeners into regular listeners and make your regular listeners even more loyal. This session will offer tips on developing promos that will connect you to your listeners and present a framework for a successful imaging strategy.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Greg Weston, University of Pittsburgh

Career Development Il
1:30-4:30 p.m. Saturday
Job Fair Interviews
(participation limited)
Media recruiters will conduct 20-minute interviews with students whose names were posted on Friday. Recruiters will seek candidates for both internships and job openings. Only those students who submit resumes and have their names posted for interviews may participate in this portion of the Career Fair.
Salon B, Hilton, 4th Floor
Bonnie Thrasher, Arkansas State University

Daily Newspaper/Non-Daily Newspaper
1:30-2:20 p.m. Saturday
Getting Your Newspapers Out of the Bins
You’ve slaved over your print product, and now it’s just languishing there in the bin. Why doesn’t anyone pick it up? The purpose of this session is to give you quick and easy tips nearly every staff can use to get its print product into the hands of readers. By using a combination of “old-school” improvements with new-fangled marketing techniques, your bins can empty much faster.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Anne Christiansen-Bullers, Johnson County Community College
Kelly Furnas, Virginia Tech

New Member
1:30-2:20 p.m. Saturday
Closing Roundtable
We have dumped all these ideas on you, now you have information overload. Come talk with veteran advisers to clarify your goals and get some positive energy to take back to the office.
Salon A, Hilton, 4th Floor
Chris Evans, University of Vermont
Erin Gibson, University of Southern Indiana
Matthew Cantore, Hudson Valley Community College

New Media
1:30-2:20 p.m. Saturday
Multi-media on a Shoestring
Do more than put the newspaper online with multi-media (podcasts, video, slideshows) without increasing your budget.
408, Hilton, 4th Floor
Kristin Millis, University of Washington

Media Law
1:30-2:20 p.m. Saturday
Can You Remove My Name From Your Web Site?
One of the hottest issues facing college staffs are their legal options when an alumnus wants to have a web story removed from the archives because, “You are ruining my life.” Come and hear how to handle this kind of request.
Salon F, Hilton, 6th Floor
James Tidwell, Eastern Illinois University

Yearbook
1:30-2:20 p.m. Saturday
Take the Lede
Explore different way to catch the reader from the get-go. From profiles to sports features, we’ll take a look at ledes that have been used and/or overused in the past. We’ll discuss what works, what doesn’t and what should be retired forever.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Lauren Parajon, Prevention Magazine

College Media
1:30-2:20 p.m. Saturday
Saving the News: College Media and the Future of Journalism
Journalism is facing unprecedented threats and unparalleled opportunities. Reporters are being laid off and newsrooms are closing down, leaving fewer independent voices on the air. Concurrently, journalists and citizens are launching exciting on and offline reporting experiments. This workshop explores the role college students play in defining the future of news and information. Key questions the session will explore: What bad policies contributed to the current struggles facing journalism? What new policies could reverse the current struggles? What are the key policy debates going on right now in Washington DC that could impact our media? What actions can students take if they want to get involved?
404, Hilton, 4th Floor
Josh Stearns, program manager, Free Press

Yearbook
1:30-2:20 p.m. Saturday
Making the Switch
Learn the differences between working for a high school and college yearbook. Find out the best way to get a job on your new school’s yearbook and what to expect about editors, deadlines and the finished product. This is a cooperative class, so bring your questions, ideas and a book, if you have one!
5A, Convention Center,3rd Floor, 4th Street Exit from Hilton
Brennan Lawler, University of Texas
Irene Farrimond, University of Texas

Broadcast
1:30-2:20 p.m. Saturday
Radio Roundtable: Underwriting
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBA

Photojournalism
2:30-3:20 p.m. Saturday
Teaching Video Journalism for Converged Newsrooms
Every journalism graduate should know the fundamentals of video storytelling–how to work with a video camera and video editing software, how to combine different types of storytelling methods, and how to work in a multimedia newsroom. Moreover, the rapidly changing world of new media offers today’s journalists new opportunities to tell their stories, whether by print, the Web or television–provided they understand and master the techniques of video
Salon D, Hilton, 4th Floor
David Nolan

Diversity
2:30-3:20 p.m. Saturday
Straight Talk About LGBT Coverage on Campus
In this highly interactive discussion session, we’ll look at how lesbian, gay, bisexual and transgendered (LGBT) appear in your campus print, broadcast and online news. Are you writing about the issues and events that affect their lives and families? Are they colleagues and leaders in your campus newsroom? You bring your stories, questions and ideas and we’ll bring straight talk and information about the newsroom resources offered by the National Lesbian & Gay Journalists Association.
Salon E, Hilton, 4th Floor
TBA, National Lesbian & Gay Journalists Association

Two-Year College/Non-Daily Newspaper
2:30-3:20 p.m. Saturday
Feature This: Story Structures and Feature Options for a Livelier A&E Section
Does the art and entertainment section of your student newspaper consist primarily of movie reviews, opinion pieces, a few bits of event coverage and a local concert schedule? Learn how to revive the human interest element of the feature section with a variety of feature stories and profiles.
6B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Shannon E. Philpott, St. Louis Community College-Meramec

Non-Daily Newspaper/Research/Design
2:30-3:20 p.m. Saturday
Extreme Makeover
The staff of The Doane Owl wanted to remake its paper. But how to do it? What should be kept? What should be changed? How should it look? Three students researched the questions and redesigned the paper over the summer. In this session, they unveil The New Doane Owl.
6A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Amanda Bouc, Doane College
Lucas Fahrer, Doane College

Broadcast
2:30-3:20 p.m. Saturday
Sports Remotes
From low to high budget–meet with some pros for tips on getting the most out of your remote broadcasts.
8A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
John Deveka, Loyola College

Broadcast
2:30-3:20 p.m. Saturday
Rock & the Vote: Or, Do We Have to Air Politics?
Get all the details on the latest expectations from the FCC about your station’s responsibilities toward political shows and political underwriting. Times are changing–make sure you know what those changes are!
Presented by Glenda C. Williams, who has worked in political campaigns for more than 20 years as a consultant,producer for radio commercials, and copywriter. Her academic research specialty is political broadcasting and on-air promotion.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Glenda C. Williams, University of Alabama

Advertising-Business-Marketing/Design
2:30-3:20 p.m. Saturday
Intermediate Ad Design
This design session will explore contemporary trends in college and national advertising. Examples of effective and not-so-effective advertising will be viewed and discussed. The session is designed to give participants tools, vocabulary and insight to break down and utilize elements from a variety of different visual sources to create effective and engaging ads.
408, Hilton, 4th Floor
Charlie Weaver, Design Director, Iowa State Daily

Yearbook
2:30-3:20 p.m. Saturday
Layering Coverage
There’s more than one way to tell a story and there are stories within stories you won’t want to miss. This session will use professional and collegiate examples to show you a new approach to telling the stories of your campus.
4A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Linda Puntney, Kansas State University

Multimedia
2:30-3:20 p.m. Saturday
Multimedia Tools
Learn about these free or low-cost tools designed for Web site multimedia storytelling. Includes visualization tools, like Google maps and alternatives, timelines, graphs, word clouds; site enhancements like Google Analytical, solutions for photos and photo galleries and video embeds (Flickr, Vimeo, YouTube, etc.), tools for live coverage of events (LiveStream, CoverItLive, etc.) and widgets that can be embedded to virtually any site.
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Christina Drain, Pensacola Junior College

Broadcast
2:30-3:20 p.m. Saturday
HD Radio Engineering Concerns
If you’ve already made the decision to “go HD Radio”, now you need to pick a solution from a dizzying array of options. This session … which will get technical…will explain the engineering behind the USA’s “In-Band, On-Channel” (IBOC) digital solutions known as “HD Radio”. Issues from your antenna needs, transmitter issues, STL concerns, monitoring,program management and similar options will be discussed. Please note, if you’re not sure if HD is for you, or if you have questions about the more “day to day” issues of HD Radio, please attend the “sister session”; “Practical Operations Concerns About HD Radio.”
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Aaron Read, Hobart & William Smith Colleges

Broadcast
2:30-3:20 p.m. Saturday
TV Roundtable:Documentary
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TBA

Special Yoga Event IV
2:30-3:15 p.m. Saturday
Take Off Your Shoes, Close Your Eyes and Breathe: YOGA BREAK Part lll
Yoga offers relief from the stiffness of sitting in conference sessions and a chance to clear your mind. Even a short yoga break can ease tired eyes, relieve stress and bring focus to thoughts. Yoga Alliance Registered Yoga Teacher Robin Bisha teaches movements and breathing that can be practiced in loose clothing. No special equipment required.
415, Hilton, 4th Floor
Robin Bisha, Yoga Alliance

Plenary Session
3:30-5:30 p.m. Saturday
Convention General Session
Presentation of ACP Annual Awards
Associated Collegiate Press annually recognizes the best work of student journalists Presentation includes individual student awards. ACP’s Pacemaker awards for student media will be presented.
Austin Grand Ballroom, Salons H,J,K, Hilton, 6th Floor
Logan Aimone, Executive Director, Associated Collegiate Press
Ken Rosenauer, President, College Media Advisers

SUNDAY

Plenary Session
9:30-10:45 a.m. Sunday
Closing Convention General Session: Keynote speaker, John Burnett, National Public Radio Correspondent
Also, Recognition of Collegiate Excellence: Best of Show Awards
As a roving National Public Radio correspondent, John Burnett’s beat stretches across the U.S., and sometimes around the world. His special reporting projects have included New Orleans during and after Hurricane Katrina, the U.S. invasion of Iraq and its aftermath, and many reports on the Drug War in the Americas.
His 2008 four-part series, “Dirty Money,” which examined how law enforcement agencies have gotten hooked on and, in some cases, corrupted by seized drug money, won three national awards: a Scripps Howard National Journalism Award for Investigative Reporting, and an Edward R. Murrow Award for the accompanying web site. Following Mr. Burnett’s presentation the Best of Show Awards will be presented.
Come and see if you won one of the Best of Show Awards. Take back home one of the big awards and mount it on your newsroom wall.
Governors Ballroom, Hilton, 4th Floor
Logan Aimone, Executive Director, Associated Collegiate Press
Sally Turner, President, College Media Advisers
Ken Rosenauer, Past-President, College Media Advisers

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